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Ballet West Target Audience

The target audience for Ballet West is broad, encompassing individuals and groups of various ages, backgrounds, and interests who share a passion for ballet and the performing arts. This includes families with children interested in attending family-friendly performances like 'The Nutcracker' and 'The Legend of Sleepy Hollow,' as well as adults who appreciate classical and contemporary ballet. Students and educators are also a key target audience, benefiting from student discounts and educational outreach programs. Additionally, Ballet West targets donors and corporate partners who support the organization's mission through financial contributions. The organization also aims to reach the local community in Utah and the Intermountain Region through its extensive education and outreach programs.

User Segments

Age: 42

Gender: Female

Occupation: High School Teacher and Mother of two children active in arts programs. She is keen to find events to attend with family, and supports her children's appreciation of cultural events such as Ballet West's performances of The Nutcracker and Legend of Sleepy Hollow by planning to attend with her family and friends' families during the holiday seasons and weekends when the performances are held so that they can enjoy ballet and other forms of art together which enriches their experiences while having fun together building relationships with families around their community whom her children are friends with in school and in other activities like Ballet West's education and outreach programs or dance classes after school at the Frederick Quinney Lawson Ballet West Academy campuses throughout Utah and the Intermountain Region where her children and their families are connected by Ballet West's programs and school programs that encourage students to participate in outreach programs together. She is interested in high quality performances and supports art programs at schools by advocating for more funding at school board meetings and during parent teacher conferences to benefit students who don't have opportunity outside of school which she feels is important because students exposed to art in schools do better on test scores and have better attendance than students who don't participate in any art programs in schools from kindergarten through high school graduation; She also is trying to meet more people who share her interests and connect through those shared interests for mutual social support while she navigates the stress of her career as a teacher while also being a mother by finding common interests to bond over to de-stress through hobbies and building friendships with other parents and colleagues who enjoy similar activities, cultural events and performances by planning to attend events with others which also supports organizations like Ballet West; She finds value in attending Ballet West performances by supporting education and outreach programs that benefit children in Utah and other areas in the Intermountain Region while providing art programs for young children and teens and college students who may want to study to become professional ballet dancers and be able to go to Frederick Quinney Lawson Ballet West Academy and one day potentially be able to perform on the world stage for performances such as The Nutcracker or Legend of Sleepy Hollow that she looks forward to every year with her family and friends, that make her want to get season tickets to support Ballet West long term as well as support children through donation opportunities when she can and get involved through volunteer activities with her children and other parents in the local community so that they can support students through art education programs, donation drives, and volunteer work with children who wouldn't have art education otherwise, especially in rural Utah and the Intermountain Region where there may be less art programs than larger cities and urban areas throughout Utah where children may not have as much access to art education unless they are fortunate enough to live near one of the Frederick Quinney Lawson Ballet West Academy campuses where some children may not have the means to access these campuses that aren't in their city where they live since they require transportation or online access with devices and internet access that may not be available in their rural communities which she is concerned about as an educator who cares about her students and their peers who don't have the same advantages as her students from more privileged backgrounds who have access to art programs outside of the classroom setting and public schools, especially if students are homeschooled by parents who aren't skilled in art and cultural events or education that public schools provide to children who attend school regularly but may not have access to outside the public school setting to have a cultural experience through Ballet West and other performing arts experiences such as theater and music concerts and symphonies which she finds to be culturally enriching and helps broaden the mind to consider other perspectives and lifestyles that people enjoy and share in society that art provides to people when they are exposed to art and cultural events outside of their immediate families and friends and communities that they grow up in because art is representative of the different cultures that are available to people through Ballet West's performances that feature different cultures around the world and throughout the United States from modern to historical pieces with art from all different cultures in the world that inspires people to be open minded about cultural perspectives that others experience and are connected to their heritage and ethnicities that she strives to expose her students to who attend her classes because she believes it makes them better and more aware people who are kind and compassionate to one another to have exposure to art and cultural events and understand how valuable art is to others and in the local and global communities at large across the world since art is a source of emotional expression for many people as well as a way to connect with others through shared experiences and mutual support, bonding, and connection within community settings and through friendships that blossom as a result of the shared appreciation for the arts, culture, and education which makes life much better overall for everyone to have these enriching experiences which inspires Emily Carter to seek out ways to bring culture into other people's lives, especially the students and their families who she mentors during her work as a school teacher and role model for students who aspire to be more involved in cultural activities in their communities across the Intermountain Region; In addition to enriching children's lives through art education, she strives to support more art education programs at public schools in the Intermountain Region to help close education gaps between students who are from privileged backgrounds vs those who do not come from the same financial background because of the advantages that some of her students have from being in wealthier families who expose them to art through traveling, ballet lessons, music lessons, art camps, private school lessons, or from going to plays and other cultural events when the students who don't have the advantage of these experiences aren't afforded the same benefits of cultural experiences that are enriching for children which may cause some to be upset about this inequity or not understand why there is an inequity which motivates her to close the gap between these children by making art education programs as accessible and abundant as possible for all students regardless of their background because she believes that equity for her students is most important as their teacher and role model who wants to improve their lives as best she can during school and through recommending art programs outside of school when her students don't have as much access to cultural opportunities and experiences. She also believes in making art affordable so that everyone can have access to art and enjoy art with others regardless of their ability to pay full price so that Ballet West will be an activity that is accessible for all those involved and interested in learning more and participating regularly in Ballet West's art performances, programs, and activities.

Education: Bachelor's Degree

Age: 51

Gender: Female

Occupation: Registered Nurse. Sarah appreciates the arts but work limits her time to commit to Ballet West season tickets and wants to be involved through volunteering.

Education: Associate Degree

Age: 38

Gender: Female

Occupation: Part-time administrative assistant at a non-profit and mother of a young child. Maria wants affordable entertainment options for her child and social community.

Education: High School

Emily Carter

Emily Carter

Age: 42
Gender: Female
Occupation: High School Teacher and Mother of two children active in arts programs. She is keen to find events to attend with family, and supports her children's appreciation of cultural events such as Ballet West's performances of The Nutcracker and Legend of Sleepy Hollow by planning to attend with her family and friends' families during the holiday seasons and weekends when the performances are held so that they can enjoy ballet and other forms of art together which enriches their experiences while having fun together building relationships with families around their community whom her children are friends with in school and in other activities like Ballet West's education and outreach programs or dance classes after school at the Frederick Quinney Lawson Ballet West Academy campuses throughout Utah and the Intermountain Region where her children and their families are connected by Ballet West's programs and school programs that encourage students to participate in outreach programs together. She is interested in high quality performances and supports art programs at schools by advocating for more funding at school board meetings and during parent teacher conferences to benefit students who don't have opportunity outside of school which she feels is important because students exposed to art in schools do better on test scores and have better attendance than students who don't participate in any art programs in schools from kindergarten through high school graduation; She also is trying to meet more people who share her interests and connect through those shared interests for mutual social support while she navigates the stress of her career as a teacher while also being a mother by finding common interests to bond over to de-stress through hobbies and building friendships with other parents and colleagues who enjoy similar activities, cultural events and performances by planning to attend events with others which also supports organizations like Ballet West; She finds value in attending Ballet West performances by supporting education and outreach programs that benefit children in Utah and other areas in the Intermountain Region while providing art programs for young children and teens and college students who may want to study to become professional ballet dancers and be able to go to Frederick Quinney Lawson Ballet West Academy and one day potentially be able to perform on the world stage for performances such as The Nutcracker or Legend of Sleepy Hollow that she looks forward to every year with her family and friends, that make her want to get season tickets to support Ballet West long term as well as support children through donation opportunities when she can and get involved through volunteer activities with her children and other parents in the local community so that they can support students through art education programs, donation drives, and volunteer work with children who wouldn't have art education otherwise, especially in rural Utah and the Intermountain Region where there may be less art programs than larger cities and urban areas throughout Utah where children may not have as much access to art education unless they are fortunate enough to live near one of the Frederick Quinney Lawson Ballet West Academy campuses where some children may not have the means to access these campuses that aren't in their city where they live since they require transportation or online access with devices and internet access that may not be available in their rural communities which she is concerned about as an educator who cares about her students and their peers who don't have the same advantages as her students from more privileged backgrounds who have access to art programs outside of the classroom setting and public schools, especially if students are homeschooled by parents who aren't skilled in art and cultural events or education that public schools provide to children who attend school regularly but may not have access to outside the public school setting to have a cultural experience through Ballet West and other performing arts experiences such as theater and music concerts and symphonies which she finds to be culturally enriching and helps broaden the mind to consider other perspectives and lifestyles that people enjoy and share in society that art provides to people when they are exposed to art and cultural events outside of their immediate families and friends and communities that they grow up in because art is representative of the different cultures that are available to people through Ballet West's performances that feature different cultures around the world and throughout the United States from modern to historical pieces with art from all different cultures in the world that inspires people to be open minded about cultural perspectives that others experience and are connected to their heritage and ethnicities that she strives to expose her students to who attend her classes because she believes it makes them better and more aware people who are kind and compassionate to one another to have exposure to art and cultural events and understand how valuable art is to others and in the local and global communities at large across the world since art is a source of emotional expression for many people as well as a way to connect with others through shared experiences and mutual support, bonding, and connection within community settings and through friendships that blossom as a result of the shared appreciation for the arts, culture, and education which makes life much better overall for everyone to have these enriching experiences which inspires Emily Carter to seek out ways to bring culture into other people's lives, especially the students and their families who she mentors during her work as a school teacher and role model for students who aspire to be more involved in cultural activities in their communities across the Intermountain Region; In addition to enriching children's lives through art education, she strives to support more art education programs at public schools in the Intermountain Region to help close education gaps between students who are from privileged backgrounds vs those who do not come from the same financial background because of the advantages that some of her students have from being in wealthier families who expose them to art through traveling, ballet lessons, music lessons, art camps, private school lessons, or from going to plays and other cultural events when the students who don't have the advantage of these experiences aren't afforded the same benefits of cultural experiences that are enriching for children which may cause some to be upset about this inequity or not understand why there is an inequity which motivates her to close the gap between these children by making art education programs as accessible and abundant as possible for all students regardless of their background because she believes that equity for her students is most important as their teacher and role model who wants to improve their lives as best she can during school and through recommending art programs outside of school when her students don't have as much access to cultural opportunities and experiences. She also believes in making art affordable so that everyone can have access to art and enjoy art with others regardless of their ability to pay full price so that Ballet West will be an activity that is accessible for all those involved and interested in learning more and participating regularly in Ballet West's art performances, programs, and activities.
Education: Bachelor's Degree
Industry: Education
Channels: FacebookInstagramYouTube

Goals

  • To enrich her family's life with cultural experiences and foster an appreciation for the arts
  • To find convenient and affordable ways to attend high-quality performances
  • To connect with other art enthusiasts and engage in community events.

Pain Points

  • Difficulty finding time for cultural events amidst family and work obligations
  • High ticket prices limit attendance to multiple performances
  • Overwhelming choices and lack of personalized recommendations make event selection challenging.

Ballet West Geographic Distribution

Ballet West's primary market is the United States, specifically Utah and the Intermountain Region (85.0%), followed by Canada (5.0%), reflecting touring activity and online engagement. The UK, Australia and Germany account for the remaining audiences.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

4%
Australia flag

Australia

3%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have a medium to high income, aligning with the cost of attending performances and supporting the arts.

Employment Status

Income Distribution

Education Level

Ballet West Behavior Analysis

Behavior Profile

Ballet
Performing Arts
Classical Music
Theater
Dance Education
Cultural Events
Visual Arts
Community Engagement
Family Entertainment
Online Ticketing
Social Media Engagement
Accessibility
Volunteerism
Donations
Networking
Ballet Training

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