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Ballet West Target Audience

User Segments

Age: 68

Gender: Female

Occupation: Retired Judge

Education: Doctorate Degree, Law

Age: 55

Gender: Male

Occupation: Chief Financial Officer

Education: Master's Degree, Finance

Age: 48

Gender: Female

Occupation: Head of Cardiology

Education: Professional Degree, Medicine

Eleanor Vance

Eleanor Vance

Age: 68
Gender: Female
Occupation: Retired Judge
Education: Doctorate Degree, Law
Industry: Law
Channels: FacebookLinkedInYouTube

Goals

  • To maintain a high quality of life during retirement by engaging with cultural arts and community events
  • To stay informed about philanthropic opportunities and contribute to causes that align with her values, especially in arts and education
  • To effortlessly manage her season subscriptions and event attendance for various cultural institutions.

Pain Points

  • Difficulty navigating complex online ticketing systems or website interfaces for cultural events
  • Limited accessibility or inconvenient scheduling for events that require extensive travel or late-night attendance
  • Finding truly meaningful and impactful philanthropic opportunities that resonate with her personal interests.

Ballet West Geographic Distribution

Ballet West's primary market is the US, particularly Utah. Minor international presence in Canada, UK, Australia, and Germany indicates potential for global expansion.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users vary from individuals to larger families, with a notable presence of medium to high-income households, reflecting arts patronage and academy costs.

Employment Status

Income Distribution

Education Level

Ballet West Behavior Analysis

Behavior Profile

Arts Patron
Live Performances
Family Activities
Cultural Experience
Learning
Online Account
Community Engagement
Philanthropic Giving
Season Subscriber
Digital Tickets
Facebook
YouTube
Instagram
Desktop User
Event Attendance
Travel
Fine Dining
Classical Music
Auditions
Merchandise Shopping

Device Breakdown

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