Top Marketing Strategies for Ballet Hispánico

Ballet Hispánico User Persona

Name:

Sofia Garcia

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Experience vibrant and culturally rich dance performances that connect her to her Hispanic heritage
• Discover new and upcoming Latinx choreographers and dancers pushing boundaries in the dance world
• Share her passion for dance and culture with friends and family by attending performances together

Frustrations

• Finding affordable tickets to high-quality dance performances in her city
• Balancing her busy work schedule with attending evening and weekend performances
• Lack of awareness and exposure of Latinx dance companies and talent in mainstream media

Name:

Miguel Hernandez

Age :

45

Gender :

Male

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Expose his teenage children to the beauty and history of Hispanic culture through dance
• Support local arts organizations and their contribution to the community
• Enjoy a night out with his wife experiencing a captivating and thought-provoking performance

Frustrations

• Limited time available to attend cultural events due to family and work commitments
• High cost of ticket prices for a family of four
• Difficulty finding engaging and age-appropriate performances for his teenage children

Name:

Isabella Rodriguez

Age :

22

Gender :

Female

Occupation :

Dance Student

Industry :

Arts and Entertainment

Education :

High School Diploma

Preferred platforms

GOALS

• Seek inspiration and mentorship from professional dancers and choreographers
• Improve her dance technique and performance skills through workshops and masterclasses
• Network with other dancers and industry professionals for future career opportunities

Frustrations

• Affording expensive dance classes and workshops to further her training
• Feeling overwhelmed by the competitive dance world and the pressure to succeed
• Lack of representation of Latinx dancers in major ballet companies and productions

Ballet Hispánico Geographic and Demographic Insights

Geographic Insights: The United States is the primary market for Ballet Hispánico, with a significant majority of users based there. Mexico, Spain, Colombia, and Argentina represent smaller but growing markets.

Demographic Insights: Ballet Hispánico appeals to a diverse age range, with a higher concentration among those aged 25-34. Females are more likely to be interested than males.

Ballet Hispánico Socio-economic Profile

Household and Income Insights: The target audience consists of a mix of household sizes, with a higher percentage in the 2 and 3-4 person range. Income levels are primarily in the medium range.

Educational and Employment Insights: A large portion of the audience is employed full-time and has some level of college or university education.

Ballet Hispánico Behavioral Insights

Interest-Based Insights: The target audience is interested in Latin American culture, with a passion for dance, music, and other art forms, suggesting an appreciation for cultural experiences.

Technology and Social Media Usage: The target audience is active on social media, particularly Instagram, YouTube, and Facebook. Their device usage is balanced between desktop and mobile.

Ballet Hispánico Top Competitors