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Industry Landscape

The performing arts industry is recovering post-pandemic, with increasing audience attendance and digital engagement. It is highly reliant on ticket sales, donations, and government funding. Innovation in digital delivery and community outreach remains crucial for growth and accessibility, especially as organizations adapt to evolving audience preferences.

Industries:
DanceArts EducationCulturalNon-profitPerformance

Total Assets Under Management (AUM)

Performing Arts Organizations Revenue in United States

~Approximately 25 billion USD (2023 estimate)

(3.5% CAGR)

- Ticket sales are a primary revenue driver, often supplemented by donations and grants.

- Educational programs and community outreach contribute to revenue and mission fulfillment.

- Post-pandemic recovery shows a positive trend in live performance attendance.

Total Addressable Market

25 billion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

Virtual and Augmented Reality (VR/AR)

VR/AR can offer immersive performance experiences, virtual backstage tours, and interactive educational content for remote audiences and students.

AI-Powered Audience Analytics

AI can analyze audience data to personalize marketing, optimize ticketing strategies, and predict attendance trends for more efficient operations.

Blockchain for Ticketing and Fan Engagement

Blockchain can enhance ticket security, combat counterfeiting, and enable new forms of fan engagement through digital collectibles or loyalty programs.

Impactful Policy Frameworks

American Rescue Plan (ARP) - Shuttered Venue Operators Grant (SVOG) Expansion (2021)

The American Rescue Plan significantly expanded and modified the Shuttered Venue Operators Grant (SVOG) program, providing emergency assistance for eligible live venue operators, theatrical producers, and performing arts organizations impacted by COVID-19.

This policy provided crucial financial lifelines to performing arts organizations, including Ballet Hispánico, helping them recover from pandemic-related revenue losses and sustain operations.

New York City's 'Key to NYC' Pass (2021)

This local policy, implemented in New York City, required proof of COVID-19 vaccination for patrons and staff to enter indoor venues, including performance spaces and cultural institutions.

This policy directly impacted audience attendance and operational protocols for live performances in NYC, influencing how Ballet Hispánico could welcome patrons and manage its events.

IRS Guidance on Charitable Contributions for Non-Profits (2020-2021 Tax Years)

The IRS provided temporary provisions allowing non-itemizers to claim a limited deduction for cash contributions to qualifying charities, and increased limits for itemizers, as part of pandemic relief efforts.

This guidance potentially encouraged increased individual donations to non-profit arts organizations like Ballet Hispánico by offering tax incentives, bolstering their fundraising efforts.

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