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Ballet Hispánico Target Audience

Ballet Hispánico's target audience is multifaceted. It includes dance students of all ages (from 2-year-olds in 'Los Pasitos/Little Steps' to adults), their families, and individuals seeking dance training and cultural enrichment. Professional dancers and aspiring professionals participating in programs like 'La Academia' and 'Pa'lante' are also a key audience. The organization also targets other dance companies and arts organizations looking for rehearsal or performance space. Furthermore, Ballet Hispánico aims to reach the broader community through its Community Arts Partnerships, targeting schools, community centers, and organizations interested in bringing dance programs to their constituents. Finally, Ballet Hispánico seeks to engage patrons, donors, and corporate partners who support the arts, cultural diversity, and educational initiatives.

User Segments

Age: 17

Gender: Female

Occupation: Student, Part-time Dance Instructor Assistant at local studio. Assist senior dance instructors and teach basic steps to young children at local dance studio to earn some income and gain hands-on experience in dance education and leadership.. Responsible for organizing the music, creating playlists, and ensuring the sound equipment is functioning properly before and during classes and performances at dance studio. Duties include managing schedules, registering new students, handling inquiries, and providing administrative support to the studio's instructors and directors to ensure smooth operations and excellent customer service to new and existing students.. Oversee social media promotion for dance school events, creating engaging content, posting updates, and interacting with followers to increase awareness and engagement within the community to bring awareness and increase student participation at school events.. Teach workshops for children during summer at community center to engage kids in learning new dance steps and increase engagement with new dance program to boost attendance and overall participation in classes at community center during summer break. Attend school events and volunteer activities to support and promote extracurricular programs, contributing to a positive school environment and showcasing the school's commitment to student development and achievement to support extracurricular programs at school and increase engagement within school environment.. Active member of school dance club and participate in club fundraising events to develop teamwork skills to meet donation goals to help fund various dance events during school year at school dance club to build positive school environment and provide funds for dance events for students to actively participate in various events throughout school year.. In school, I assist other kids with assignments as part of volunteer tutoring program to help kids improve grades and build confidence by tutoring them in school.. I lead study groups and workshops for classmates to increase their overall performance and grades in school so that we can participate in group activities that require strong grades in school..

Education: High School

Age: 22

Gender: Male

Occupation: Freelance Dancer, Part-Time Instructor at Dance School, Freelance Dance Performer at events and galas.. Freelance dancer performing at various events and galas.. Part-time dance instructor at a local dance school.. Teach contemporary dance classes, offering technical training and creative expression.. Teaching dance classes at local dance school to offer creative expression to students with various dance backgrounds to express their style and build upon existing skill sets.. Freelance dance performer at corporate events, private parties, and other special occasions showcasing a diverse range of dance styles including contemporary, jazz, and hip-hop to represent different genres of dance at private and corporate events to entertain audience.. Volunteer choreographer for school productions mentoring students and providing choreographic guidance during school theater plays and musical events to help mentor students and build a more interactive arts program for students and parents..

Education: Bachelor's Degree, Dance

Age: 20

Gender: Female

Occupation: Community Arts Intern, Part-time tutor at school, Dance club leader.. Community arts intern and dance teacher at local YMCA mentoring kids and coming up with new dance programs at YMCA to teach kids various dance techniques and routines.. Part-time tutor at school teaching at risk kids dance classes and tutoring to engage in arts programs.. Tutor kids in arts programs at school and teach them about dance styles.. Dance club leader planning events and workshops at school to promote diversity within the community to bring in a wide array of new students into the school and introduce them to various arts programs..

Education: Associate Degree, Dance Education

Isabella Rodriguez

Isabella Rodriguez

Age: 17
Gender: Female
Occupation: Student, Part-time Dance Instructor Assistant at local studio. Assist senior dance instructors and teach basic steps to young children at local dance studio to earn some income and gain hands-on experience in dance education and leadership.. Responsible for organizing the music, creating playlists, and ensuring the sound equipment is functioning properly before and during classes and performances at dance studio. Duties include managing schedules, registering new students, handling inquiries, and providing administrative support to the studio's instructors and directors to ensure smooth operations and excellent customer service to new and existing students.. Oversee social media promotion for dance school events, creating engaging content, posting updates, and interacting with followers to increase awareness and engagement within the community to bring awareness and increase student participation at school events.. Teach workshops for children during summer at community center to engage kids in learning new dance steps and increase engagement with new dance program to boost attendance and overall participation in classes at community center during summer break. Attend school events and volunteer activities to support and promote extracurricular programs, contributing to a positive school environment and showcasing the school's commitment to student development and achievement to support extracurricular programs at school and increase engagement within school environment.. Active member of school dance club and participate in club fundraising events to develop teamwork skills to meet donation goals to help fund various dance events during school year at school dance club to build positive school environment and provide funds for dance events for students to actively participate in various events throughout school year.. In school, I assist other kids with assignments as part of volunteer tutoring program to help kids improve grades and build confidence by tutoring them in school.. I lead study groups and workshops for classmates to increase their overall performance and grades in school so that we can participate in group activities that require strong grades in school..
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube

Goals

  • To improve ballet technique and gain acceptance into a prestigious summer intensive program, enhancing overall dance skills
  • To secure a scholarship to study dance at a reputable university after high school graduation
  • To network with professional dancers and choreographers to gain insights and mentorship opportunities within the field

Pain Points

  • Limited financial resources restrict access to advanced classes
  • Balancing schoolwork with intensive dance training is a constant struggle
  • Feeling pressure to conform to certain body types within the dance world can be disheartening

Ballet Hispánico Geographic Distribution

Ballet Hispánico primarily serves the US market, especially in New York, followed by other key markets in Europe and Latin America. The organization's touring performances contribute to its international reach.

Top Countries

United States flag

United States

65%
Spain flag

Spain

10%
Mexico flag

Mexico

8%
Argentina flag

Argentina

7%
Colombia flag

Colombia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people, indicating families and couples. Income levels are mostly medium to high, reflecting the socio-economic status of individuals who engage with arts and cultural organizations.

Employment Status

Income Distribution

Education Level

Ballet Hispánico Behavior Analysis

Behavior Profile

Dance
Latin Culture
Arts Education
Community Engagement
Performing Arts
Cultural Events
Music
Social Media Engagement
Online Classes
Studio Rentals
Event Attendance
Donations
Memberships
Digital Content
Workshop Participation
Volunteerism

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