Ballet Hispánico's target audience is broad but can be segmented effectively. Geographically, their primary target is the Greater New York City metropolitan area due to their physical location and performance venues. Demographically, they target individuals and families across various age groups, with a particular emphasis on the Hispanic/Latino community, given their mission to explore, preserve, and celebrate Hispanic cultures through dance. This includes both those within the community looking for cultural representation and others interested in learning about and experiencing these cultures. Psychographically, the target audience includes arts enthusiasts, cultural explorers, parents seeking quality arts education for their children, and philanthropists interested in supporting arts and cultural organizations. They also target educational institutions, community centers, and non-profits for their outreach and educational programs. The company appeals to those who value diversity, artistic excellence, cultural heritage, and the power of dance as a form of storytelling and expression.