BMT's target audience is broad but specific, focusing primarily on entities engaged in scientific and clinical research. This includes academic institutions (universities, research labs), pharmaceutical companies conducting clinical trials, biotechnology firms, government research agencies (e.g., NIH, CDC-affiliated research), and potentially even non-profit organizations focused on health and behavioral research. Their services are particularly valuable to those struggling with participant recruitment, retention, and the collection of high-quality, long-term behavioral and cognitive data. The emphasis on 'serious games' suggests an appeal to researchers who are open to innovative methodologies beyond traditional surveys or lab experiments, especially those looking to collect real-world behavioral data or engage participants over extended periods in a more naturalistic setting. The target audience is likely composed of researchers, data scientists, and project leads who need to scale their participant engagement efforts, improve data fidelity, and reduce the overall cost and time associated with their studies. They are looking for a platform that can seamlessly integrate into their research protocols and provide actionable insights from the collected data.