Business and Product Insights

BMT's key product features revolve around their serious games platform designed for research. These features likely include: 1. Gamified Research Protocols: Transforming traditional research tasks, surveys, and interventions into engaging, interactive game-like experiences. This would involve custom game development or adaptation of existing serious games. 2. Participant Recruitment & Engagement Tools: Mechanisms within the platform to attract and retain participants over the duration of a study, possibly through in-game rewards, progress tracking, and narrative elements. 3. High-Fidelity Data Collection: The ability to collect diverse data types (cognitive performance, behavioral patterns, self-reported data) through the game interactions, ensuring accuracy and consistency. 4. Scalability: A platform capable of handling a large number of participants simultaneously, suitable for large-scale clinical trials or population studies. 5. Data Analytics & Reporting: Tools for researchers to access, analyze, and visualize the data collected through the games, potentially offering real-time insights. 6. Integration Capabilities: The platform likely offers APIs or integration points with existing research data management systems (e.g., Electronic Data Capture systems) or other research tools. 7. Customization: The ability to tailor games and protocols to specific research objectives, demographic requirements, and scientific hypotheses. 8. Security & Compliance: Features ensuring data privacy (e.g., HIPAA, GDPR compliance) and robust data security protocols relevant for sensitive research data.