Avoma : Market and Competitor Analysis

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Avoma is an AI-powered meeting lifecycle assistant that helps businesses improve their meeting productivity and effectiveness. They offer features such as meeting scheduling, automated note-taking, conversation intelligence, and revenue intelligence. Avoma integrates with popular CRM and conferencing tools.

Company : Avoma

Industry : Software as a Service (SaaS)Artificial Intelligence (AI)Sales Technology

Major Markets

United States

India

United Kingdom

Key Competitors

Gong

Chorus.ai (acquired by Zoom)

SalesLoft

Avoma Key Value propositions

Meeting Productivity

Conversation Intelligence

Revenue Intelligence

Sales Coaching

Avoma Latest news

Avoma - AI Meeting Assistant with Conversation Intelligence

Avoma is an AI Meeting Assistant that automatically transcribes, summarizes, and analyzes every meeting to provide actionable Conversation Intelligence.

Left Hand Navigation Menu

... https://www.avoma.com/pricing. Left Hand Navigation menu. Meetings - The ... news of Avoma. We love it when you spread the news about Avoma and want to ...

Avoma Product Updates

Download the app from the App Store: https://apps.apple.com/us/app/avoma/id1541170153 ... In just seconds, cut, share, and listen to what's most important to each ...

Avoma | LinkedIn

Jan 22, 2022 ... Avoma is an end-to-end AI meeting assistant for customer-facing teams. Its AI-powered technology helps customer-facing teams capture important ...

Avoma SWOT Analysis

Strengths

AI-powered platform for meeting lifecycle management.Strong integrations with popular CRM and conferencing tools.Focus on data-driven insights and analytics.

Weaknesses

Relatively new player in a competitive market.Reliance on AI may not resonate with all users.Pricing could be a barrier for smaller businesses.

Opportunities

Expand into new markets and verticals.Develop deeper AI capabilities for personalized insights.Offer solutions tailored to specific team roles.

Threats

Competition from established players like Gong and Zoom.Rapid technological advancements in AI and automation.Economic downturn impacting business spending on SaaS products.

Top Marketing Strategies for Avoma

Content Marketing and Thought Leadership

Avoma should leverage its expertise in meeting optimization and AI technology to create valuable content for its target audience, such as blog posts, white papers, and webinars. This will establish them as thought leaders and attract potential customers.

Strategic Partnerships and Integrations

Collaborating with popular CRM and conferencing platforms will expand Avoma's reach and user base. Integrations with these tools will make it easier for potential customers to adopt Avoma and experience its benefits.

Free Trial and Freemium Model

Avoma's free trial and freemium model allows potential customers to experience the platform's value before committing to paid plans. This strategy will drive user acquisition and increase conversion rates by offering a low-risk entry point for new customers.

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Avoma User Persona

Name:

Sarah Johnson

Age :

32

Gender :

Female

Occupation :

Sales Manager

Industry :

Software

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase her team's sales conversion rates by 15% within the next quarter using data-driven insights from sales calls
Implement a standardized sales onboarding process using Avoma's coaching features to reduce ramp-up time for new hires
Improve client communication and satisfaction by providing personalized follow-up based on conversation intelligence gathered from Avoma

Frustrations

Struggling to keep track of all the sales calls and action items discussed, leading to missed opportunities
Difficulty in identifying and replicating winning sales behaviors across the team due to inconsistent call reviews
Lack of visibility into customer interactions and sentiments, hindering proactive sales strategy

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Customer Success Manager

Industry :

SaaS

Education :

Bachelor of Science, Business Administration

Preferred platforms

GOALS

Reduce customer churn rate by 10% in the next year by identifying and addressing potential issues proactively during client calls
Increase customer lifetime value by 20% by using Avoma's revenue intelligence to identify upselling and cross-selling opportunities
Improve team collaboration and knowledge sharing by creating a central repository of best practices and call recordings within Avoma

Frustrations

Spending a significant amount of time on manual note-taking during client calls, reducing time for active listening and problem-solving
Finding it challenging to onboard new CSMs effectively and ensure consistent customer experience across the team
Lack of a streamlined process to collect customer feedback and measure the impact of customer success initiatives

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Marketing Director

Industry :

Technology

Education :

Master of Science, Marketing

Preferred platforms

GOALS

Increase marketing-generated leads by 25% within the next quarter by leveraging conversation intelligence to identify key pain points and tailor marketing messages
Improve the ROI of marketing campaigns by 15% by using Avoma's analytics to track and analyze the effectiveness of different marketing channels
Enhance collaboration between sales and marketing teams by aligning on messaging and sharing customer insights gleaned from Avoma

Frustrations

Facing difficulties in effectively measuring the impact of marketing efforts on sales pipeline and revenue generation
Struggling to keep up with the latest trends and best practices in a rapidly evolving digital marketing landscape
Difficulty in demonstrating the value of the marketing department's contribution to overall business growth

Avoma Geographic and Demographic Insights

Geographic Insights: Avoma's primary market is the US with 60% user share, followed by India and the UK. The platform has a global presence, including Canada and Australia.

Top Countries

United States
60%
India
15%
United Kingdom
10%
Canada
7.5%
Australia
7.5%

Demographic Insights: Avoma's user base skews towards professionals aged 25-44, with a slight preference among males. This aligns with roles involved in sales, marketing, and customer success.

Age Distribution

Gender Distribution

Avoma Socio-economic Profile

Household and Income Insights: Avoma's users typically belong to households of 2-4 members and fall within the middle-income bracket, reflecting their professional profiles.

Educational and Employment Insights: Avoma's target audience is highly educated, with most having a university or college degree, and employed full-time, primarily in business roles.

Households Size

Income Distribution

Education Level

Employment Status

Avoma Behavioral Insights

Interest-Based Insights: Users are interested in technology, business news, SaaS, productivity tools, sales, marketing, and customer success strategies.

Technology and Social Media Usage: Users prefer desktop devices and are highly active on LinkedIn, YouTube, and Twitter, reflecting their professional interests.

Interests

TechnologyBusiness NewsSaaSProductivitySalesMarketingCustomer Success

Device Breakdown

Social Media Usage

Avoma Top Competitors

Competitor	Estimated market share	Top domains
Gong	40%	Conversation Intelligence, Revenue Intelligence, Sales Coaching
Chorus.ai (acquired by Zoom)	30%	Conversation Intelligence, Meeting Intelligence, Sales Enablement
SalesLoft	15%	Sales Engagement, Sales Automation, Sales Cadence

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