Select a competitor
Gong
Chorus.ai
Otter.ai
Top Marketing Channels
Gong
- Content Marketing
- Examples: Gong blog, whitepapers, case studies
- Campaigns: Revenue Intelligence Playbook, State of Revenue, Deal Intelligence Series
- Webinars/Events
- Examples: Gong Collective (customer community), industry webinars, Sales Enablement Summit
- Campaigns: Gong Activate (annual conference), Master the Cold Call, Data-Driven Sales Strategies
- Social Media Marketing
- Examples: LinkedIn (thought leadership), Twitter (industry news), YouTube (product demos, customer stories)
- Campaigns: Gong Product Launch, Sales Confidence Series, Customer Spotlight
Top Sales Channels
- Direct Sales
- Enterprise sales team, BDR/SDR outreach, strategic account managers
- Targeted Account-Based Selling, Executive Briefing Program, Customized Solution Demos
- Partnerships
- CRM integrations (Salesforce), tech partnerships (Zoom), consulting firms
- Ecosystem Integration Program, Partner Co-selling Initiatives, Solution Provider Certification
- Product-Led Growth (PLG) for SMB/Mid-Market
- Free trial, self-service onboarding, freemium model (limited features)
- Gong Free Trial Onboarding, Starter Plan Promotion, Feature Adoption Challenges
Avoma SWOT Analysis
Strengths
Strong brand recognition
comprehensive Revenue Intelligence platform
large customer base
extensive integrations.
Weaknesses
High price point
complex implementation for smaller businesses
potential data privacy concerns due to extensive data collection
may be overkill for basic needs.
Opportunities
Expanding into new international markets
integrating with more business tools
leveraging AI/ML for deeper insights
capturing mid-market segment with tailored offerings.
Threats
Emerging AI competitors
data security regulations
economic downturns impacting enterprise software spending
customer churn due to high cost.
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