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Authzed Target Audience

Authzed's target audience consists of technology companies, ranging from startups to large enterprises, that require sophisticated and scalable authorization systems for their applications. Specifically, companies building multi-tenant SaaS platforms, B2B applications with complex role-based or attribute-based access control, or organizations with microservices architectures facing distributed authorization challenges are prime targets. Industries like FinTech, healthcare, e-commerce, and enterprise software, where data security and precise access control are paramount, would particularly benefit. They are targeting organizations that have outgrown simple authorization models and are seeking a specialized, performant, and reliable solution to manage permissions at scale. The audience is technically proficient and understands the limitations of homegrown authorization systems or generic frameworks, seeking a dedicated infrastructure component for authorization.

User Segments

Age: 38

Gender: Male

Occupation: Head of Engineering

Education: Master's Degree, Computer Science

Age: 42

Gender: Female

Occupation: CTO

Education: Master's Degree, Software Engineering

Age: 34

Gender: Male

Occupation: Lead Software Architect

Education: Bachelor's Degree, Computer Engineering

Alex Chen

Alex Chen

Age: 38
Gender: Male
Occupation: Head of Engineering
Education: Master's Degree, Computer Science
Industry: SaaS Development
Channels: LinkedInRedditX

Goals

  • Build and maintain a scalable, secure, and resilient application infrastructure
  • Optimize engineering team's productivity by reducing time spent on complex infrastructure tasks
  • Implement cutting-edge technologies to ensure the product remains competitive and innovative.

Pain Points

  • Managing the complexity of distributed authorization across microservices
  • The high cost and time investment required to build and maintain custom authorization systems
  • Ensuring compliance and auditability of access controls in a rapidly evolving environment.

Authzed Geographic Distribution

Authzed's primary market is the US, followed by India, UK, Germany, and Canada, reflecting a global reach for cloud infrastructure solutions.

Top Countries

United States flag

United States

45.5%
India flag

India

10.2%
United Kingdom flag

United Kingdom

7%
Germany flag

Germany

5.5%
Canada flag

Canada

4.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Authzed's users typically live in 3-4 person households (45%) and belong to high-income brackets (60%), reflecting professional success.

Employment Status

Income Distribution

Education Level

Authzed Behavior Analysis

Behavior Profile

Software Development
Cybersecurity
Cloud Computing
Open Source
LinkedIn
Reddit
YouTube
Twitter
Desktop Usage
Technical Understanding
Problem-solving
Innovation
Strategic Planning
Security Focus
Developer-friendly Solutions
Community Involvement
Research-oriented
Early Adopter
Risk Aversion (Security)
Efficiency Seeking

Device Breakdown

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