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AuthZed is a company that provides scalable authorization solutions based on Google's Zanzibar paper. Their primary product, SpiceDB, is an open-source, fine-grained permissions database designed to handle complex authorization logic. AuthZed offers both managed services (AuthZed Dedicated) and self-hosted options (SpiceDB Enterprise) to cater to different customer needs. They focus on providing performant, secure, and reliable authorization for applications at any scale. In essence, AuthZed aims to simplify authorization for developers and enterprises by providing tools and services that abstract away the complexities of building and maintaining a robust permissions system. AuthZed’s offerings also include support packages to assist teams in operating SpiceDB permissions systems, onboarding services to implement schema design and data migration, and security measures such as API access tokens, audit logging, and security embargo programs.

Major Markets

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Key Competitors

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Oso

Cerbos

Top Marketing Channels

Oso

  • Content Marketing
  • Examples: Blog posts, Documentation, Github
  • Campaigns: Oso Authorization Academy, Oso Recipes, Polar: Product-Led Auth Reference App
  • Social Media & Community
  • Examples: Twitter, LinkedIn, Community Slack
  • Campaigns: Conference talks, Webinars on authorization patterns, Community forum engagement
  • Paid Advertising
  • Examples: Google Ads, LinkedIn Ads, Stack Overflow Ads
  • Campaigns: Targeted ads for developers, Retargeting based on documentation views, Free trial promotions

Top Sales Channels

  • Direct Sales
  • Website contact form, Sales team outreach, Partner referrals
  • Demo requests, Consultation for enterprise accounts, Tailored onboarding sessions
  • Product-Led Sales
  • Online documentation, Example applications, Customer support channels
  • Integrations with application frameworks, Easy to use SDKs, Clear pricing plans
  • Partnerships
  • Partner directory, Joint webinars, Integration documentation
  • Partnerships with complementary tech vendors, Referral programs for existing customers, Co-marketing with integration partners

AuthZed SWOT Analysis

Strengths

Embedded authorization library

Flexible policy language (Polar)

Strong focus on developer experience

Weaknesses

Limited managed service offering

Smaller community compared to AuthZed

Brand awareness

Opportunities

Growing demand for policy-based authorization

Expansion into new programming languages

Integration with serverless architectures

Threats

Competition from established authorization vendors

Complexity of policy language for non-developers

Dependence on community contributions

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