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Authzed provides a managed, globally distributed authorization service based on Google's Zanzibar paper. Their core offering is a highly scalable and performant permission system that allows developers to define, manage, and enforce fine-grained access control within their applications. Essentially, Authzed offloads the complex challenge of building and maintaining an authorization layer, allowing businesses to focus on their core product. They offer both a hosted cloud service and an open-source engine (SpiceDB) for self-hosting, catering to different operational preferences. Their solution emphasizes developer-friendliness through a declarative language (Schema) for defining relationships, clear APIs, and integrations with popular development stacks. By providing a 'source of truth' for permissions, Authzed aims to simplify security audits, reduce development time, and eliminate the need for custom, often error-prone, authorization logic within applications. They position themselves as an essential infrastructure component for modern, secure, and scalable applications.

Major Markets

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Permit.io

Cerbos

OPA (Open Policy Agent)

Top Marketing Channels

Permit.io

  • Content Marketing
  • Examples: Blog posts on authorization best practices, Whitepapers on fine-grained access control, Webinars on integrating authorization
  • Campaigns: Authorization Academy Series, The Future of Access Control Webinar, Permit.io Use Case Spotlight
  • Developer Community Engagement
  • Examples: GitHub presence, Discord server, Developer documentation portal
  • Campaigns: Permit.io Developer Challenge, Community Contributions Program, Open Source Adoption Initiative
  • Social Media Marketing
  • Examples: LinkedIn thought leadership posts, Twitter updates on product features, YouTube tutorials
  • Campaigns: Authz Simplified, Permit.io Product Demos, Scaling Permissions with Permit.io

Top Sales Channels

  • Direct Sales
  • Enterprise sales team, Product demos, Custom solution proposals
  • Enterprise Onboarding Program, Tailored Solution Workshop, Proof of Concept Engagement
  • Partnerships
  • Cloud provider integrations, SI partners, Technology alliance program
  • Joint Solution Go-to-Market, Partner Enablement Program, Ecosystem Growth Initiative
  • Freemium/Product-Led Growth
  • Free tier offering, Self-serve sign-up, In-app onboarding flow
  • Try Permit.io for Free, Developer Quickstart Guide, Scale with Permit.io

Authzed SWOT Analysis

Strengths

Focus on developer experience

Comprehensive SDKs

Strong emphasis on SaaS and multi-tenancy use cases

Weaknesses

Newer entrant with less market maturity

Reliance on direct sales for larger deals

May require more hands-on integration than fully managed services

Opportunities

Growing demand for AaaS

Expansion into new industry verticals

Increased focus on compliance and security requirements

Threats

Competition from established players and open-source alternatives

Companies opting for 'build vs. buy' internally

Rapidly evolving security landscape

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