Find stats on top websites
Austin International School Target Audience
The target audience for Austin International School includes families in Austin, Texas, and surrounding areas who are seeking a trilingual, international education for their children. The school caters to a diverse range of students, from Maternelle (Early Learning) through Collège (Middle School), and is an IB candidate school, appealing to parents interested in the International Baccalaureate program. The school's focus on cultural competency, multilingualism, and preparing students to be global citizens indicates an appeal to families with international backgrounds or those who value global perspectives. AIS also serves French-speaking families, offering services aux Français. Additionally, the school targets families who are interested in a strong sense of community, extracurricular activities, and a well-rounded education.
User Segments
Age: 42
Gender: Female
Occupation: Financial Analyst Manager, Investment Firm Branch Manager in Austin, TX, USA since 2018 with promotion every 2-3 years after exceptional performance, managed assets worth 20 million in 2024 fiscal year for the firm and ranked among top 10 managers nationally across firms in the same industry. Responsible for the financial well-being of 200 HNW clients (high net worth clients). Manage a team of 10 junior analysts. MBA from McCombs School of Business, UT Austin. Volunteer at local Financial Literacy programs for underprivileged youth. 2 children (aged 4 and 7). Husband also works in finance. Household income $450K+ annually. Moved from UK in 2015. Interested in AIS for the international focus and language immersion of her kids since they had an excellent start to education in the UK before moving to Austin. Want to enroll both kids at AIS. Eldest should start at AIS in Fall 2024, youngest will need time to ramp up since shes only 4. Husband prefers local public school district schools but Anika is focused on AIS and its curriculum to provide a quality education and give her children an edge for college admissions due to its international reputation. She believes that AIS focus on academics, IB program and trilingual curriculum will help with college admissions and job prospects to set them up for a successful future given the international economy and the opportunities to learn multiple languages and a global perspective that they will acquire at a young age at AIS which cannot be provided at the local public schools. She is very busy with work, kids, home and has little to no time to do any more than basic due diligence on AIS and other schools on her list. Prefers to delegate a lot to ensure high standards in everything including delegating school research to a personal assistant. Needs to ensure high quality education for her kids and is ready to pay a premium as long as it is worth the investment. Her circle of friends in Austin, TX all agree that the local public schools are only getting more and more difficult to get into and that they are struggling a lot to secure spots for their kids. Austin area is growing very fast and schools are struggling to keep up with the fast paced expansion and growth. Given this scenario, she needs to quickly be able to find out enough information on AIS to satisfy her curiosity and that it is worth her time, attention and investment without her doing too much work on it herself since she is very busy and time is of the essence, she also prefers it if information is trustworthy and highly reliable (direct source) rather than what people claim on forums (anonymous accounts) and other unverified channels. This will enable her to focus on other tasks and challenges in her work and personal life and she has a lot to juggle, so she needs this taken care of seamlessly for her to make a good quality decision without having to do too much or any extra work.
Education: Master's Degree, Business Administration
Age: 48
Gender: Male
Occupation: Senior Research Scientist, Technology Firm
Education: Doctorate Degree, Engineering
Age: 39
Gender: Male
Occupation: Founder, Small Business
Education: Bachelor's Degree, Liberal Arts
Anika Sharma
Goals
- Find a school that offers a strong academic program with a global perspective
- Ensure their child is in a diverse and inclusive environment
- Provide their child with the opportunity to become fluent in multiple languages.
Pain Points
- Limited time to research schools thoroughly
- Difficulty comparing different international curricula
- Concerns about the social adjustment of their child in a new school.
Austin International School Geographic Distribution
The primary market is the United States, specifically the Austin, Texas, area, followed by France. The school also attracts families from other countries seeking international education.
Top Countries
United States
France
Canada
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 people and have medium-to-high income levels, enabling them to afford private school tuition.
Employment Status
Income Distribution
Education Level
Austin International School Behavior Analysis
Behavior Profile
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
