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Austin International School (AIS) is a private school located in Austin, Texas, offering a trilingual education in French, English, and potentially Spanish. It caters to students from Maternelle (Early Learning) through Collège (Middle School) and is an International Baccalaureate (IB) candidate school. AIS is accredited by both the Independent Schools Association of the Southwest (ISAS) and the French Ministry of Education (MEN). The school emphasizes a global mindset, interculturalism, and the development of critical thinking skills. AIS provides a diverse and supportive community with over 60 nationalities represented and more than 20 home languages spoken. The school offers a variety of extracurricular activities, fine arts, and athletic programs to provide a well-rounded education. AIS aims to prepare students to be responsible global citizens with a strong foundation in academics and lifelong social skills.
Major Markets
United States
France
CanadaSelect a competitor
Lycee International de Houston
Village School
Top Marketing Channels
Lycee International de Houston
- Digital Marketing
- Examples: School Website, Social Media, Email Marketing
- Campaigns: Open House Events, Virtual Tours, Information Sessions
- Traditional Marketing
- Examples: Local Parenting Magazines, School Fairs, Community Festivals
- Campaigns: Print Ads in Local Magazines, School Fair Participation, Community Events
- Relationship Marketing
- Examples: Referral Forms, Alumni Events, Sponsorship Opportunities
- Campaigns: Parent Referral Programs, Alumni Networking, Partnerships with Local Businesses
Top Sales Channels
- Direct Sales
- Campus Tours, Admissions Office, Financial Aid Department
- Personalized Tours, Application Assistance, Financial Aid Guidance
- Online Sales
- School Website, Zoom Meetings, Online Platforms
- Online Application Process, Virtual Meetings, Informational Webinars
- Follow-Up Sales
- Email Campaigns, Phone Calls, Promotional Offers
- Open House Follow-Ups, Individual Consultations, Enrollment Incentives
Austin International School SWOT Analysis
Strengths
Bilingual Education
Strong Academic Reputation
International Community
Weaknesses
High Tuition Fees
Limited Brand Awareness Outside Houston
Dependence on International Enrollment
Opportunities
Expanding Dual Language Programs
Attracting International Students
Developing Online Learning Platforms
Threats
Competition from Other Private Schools
Economic Fluctuations
Changes in Immigration Policies
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