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Major Markets
United States
France
SpainSelect a competitor
St. Andrew's Episcopal School
Austin Waldorf School
Trinity Episcopal School
Top Marketing Channels
St. Andrew's Episcopal School
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Back-to-School Photo Contest, Alumni Spotlight Series, Virtual Campus Tour Ads
- Content Marketing
- Examples: School Blog, Admissions Guide, Parent Testimonial Videos
- Campaigns: Why Choose SAS? Series, Preparing for High School Checklist, Day in the Life of a SAS Student
- Email Marketing
- Examples: Admissions Newsletter, Event Invitations, Alumni Updates
- Campaigns: Open House Reminders, Application Deadline Alerts, Spirit Week Promotions
Top Sales Channels
- Admissions Office Consultations
- Personalized tours, One-on-one meetings, Information sessions
- Discover Your Future at SAS, Meet Our Faculty Day, Enrollment Incentive Program
- School Fairs & Events
- Private School Expo, Community Events, School Open Houses
- Explore SAS Fair Booth, Family Fun Day, Curriculum Showcase
- Referral Programs
- Current parent referrals, Alumni recommendations, Faculty endorsements
- Refer a Friend Discount, Alumni Legacy Program, Community Partner Endorsement
Austin International School (AIS) SWOT Analysis
Strengths
Strong reputation as a well-established Episcopal school
Robust K-12 academic program
Active alumni network
Weaknesses
Potentially higher tuition costs
Less emphasis on trilingual education compared to AIS
May not appeal to families seeking a secular environment
Opportunities
Expand athletic programs to attract more students
Develop specialized STEM or arts programs
Partner with local businesses for internships
Threats
Competition from other private schools
Economic downturn impacting enrollment
Changing parental preferences for secular education
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