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Audacy Target Audience
Audacy's target audience is broad, encompassing a wide range of demographics and interests. This includes people who listen to the radio in specific geographic locations (e.g., San Francisco, New York, Philadelphia, Boston, Chicago, Detroit, Buffalo, Dallas, Cleveland, Washington D.C.). The audience can be further segmented based on preferences for different types of content, such as music, news, or sports. The company also targets individuals who are digitally engaged and consume audio content through online streaming and on-demand platforms.
User Segments
Age: 28
Gender: Female
Occupation: Sales Associate at a Clothing Store Technician
Education: Associate Degree
Age: 32
Gender: Male
Occupation: Restaurant Server
Education: High School
Age: 26
Gender: Female
Occupation: Customer Service Representative
Education: Associate Degree
Maria Rodriguez
Goals
- To stay informed about local news and community events in San Francisco
- To discover new music and support local artists in the Bay Area
- To easily access diverse audio content including music, news, and sports on a single platform.
Pain Points
- Missing out on local events due to lack of awareness
- Difficulty finding new local music artists and venues
- Inconvenience of using multiple apps to stay updated on news, sports, and music.
Audacy Geographic Distribution
Audacy primarily targets the US market, commanding a significant share, followed by Canada, the UK, Australia and Mexico, showing strong potential for localized content strategies.
Top Countries
United States
Canada
United Kingdom
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most of Audacy's listeners live in households of 2-4 people and have a medium income, indicating a stable and comfortable lifestyle.
Employment Status
Income Distribution
Education Level
Audacy Behavior Analysis
Behavior Profile
Device Breakdown
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