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iHeartMedia
TuneIn
Top Marketing Channels
iHeartMedia
- Radio Broadcasting
- Examples: iHeartRadio stations, syndicated shows, local market ads
- Campaigns: iHeartRadio Music Festival, Jingle Ball, Living Black!
- Digital Advertising
- Examples: programmatic ads on iHeartRadio app, website display ads, podcast ad insertions
- Campaigns: Digital Audio Day, Podcast Spotlight, Always On Digital
- Social Media Marketing
- Examples: Facebook posts for events, Instagram stories for artists, Twitter updates on news
- Campaigns: Artist Takeovers, Fan Contests, Listener Engagement Challenges
Top Sales Channels
- Direct Sales
- national ad sales team, local market sales representatives, sponsorship sales
- Brand Partnership Programs, Local Business Bundles, Event Sponsorship Packages
- Programmatic Advertising
- self-serve ad platform, DSP integrations, automated ad buys
- Audience Reach Campaigns, Performance Marketing Solutions, Dynamic Ad Insertion
- Partnerships & Syndication
- content syndication deals, co-branded promotions, affiliate marketing
- Network Affiliate Programs, Content Distribution Deals, Cross-Platform Collaborations
Audacy SWOT Analysis
Strengths
Extensive network of radio stations
strong brand recognition
diverse content portfolio (music
podcasts
news)
Weaknesses
High operating costs for traditional radio
reliance on advertising revenue
potential for ad fatigue among listeners
Opportunities
Expansion into smart speaker and connected car integrations
growth in podcasting monetization
leveraging live events for experiential marketing
Threats
Competition from other audio streaming services
decline in linear radio listenership
ad-blocking technologies
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