AT&T's target audience spans a vast demographic and psychographic spectrum. On the consumer side, this includes individual mobile users (from teenagers to seniors), families requiring multiple lines and home internet, and entertainment enthusiasts seeking bundled TV and internet. They target those who prioritize network reliability, extensive coverage (especially important for those in diverse geographic locations), and competitive data plans. Psychographically, they target convenience-seekers who prefer a single provider for multiple services and value brand recognition and established infrastructure. For businesses, the target audience ranges from sole proprietorships and small businesses needing basic internet and phone services, to medium-sized businesses requiring more advanced networking and collaboration tools, and large enterprises and government entities that demand complex, highly customized, and secure global communication solutions. This business audience values efficiency, scalability, security, and dedicated support. AT&T also targets specific vertical markets such as healthcare, education, and manufacturing, providing industry-specific solutions like IoT for asset tracking or secure telemedicine connectivity. Essentially, anyone who needs reliable communication, data, and entertainment services, whether for personal or professional use, falls within their extensive target audience.