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Given the range of products and services, AT&T's target audience is broad and encompasses various demographics. This includes individuals looking for wireless plans, families needing internet and home phone services, and businesses seeking communication solutions. They also specifically target AARP members, indicating a focus on the senior citizen demographic.
AT&T's primary market is the United States, commanding a significant majority of their user base. Mexico and Canada represent smaller, yet important markets.
United States
Mexico
Canada
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
AT&T targets a range of household sizes, with a concentration on those with 2-4 members, reflecting a diverse income demographic.
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