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AT&T Target Audience

Given the range of products and services, AT&T's target audience is broad and encompasses various demographics. This includes individuals looking for wireless plans, families needing internet and home phone services, and businesses seeking communication solutions. They also specifically target AARP members, indicating a focus on the senior citizen demographic.

User Segments

AT&T Geographic Distribution

AT&T's primary market is the United States, commanding a significant majority of their user base. Mexico and Canada represent smaller, yet important markets.

Top Countries

United States flag

United States

90%
Mexico flag

Mexico

5%
Canada flag

Canada

2%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

AT&T targets a range of household sizes, with a concentration on those with 2-4 members, reflecting a diverse income demographic.

Employment Status

Income Distribution

Education Level

AT&T Behavior Analysis

Behavior Profile

Device Breakdown

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