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AT&T is a telecommunications company providing a wide array of services, including wireless, internet, and TV. They offer various phone plans, including prepaid and unlimited options, catering to different customer needs and budgets. AT&T also provides accessories, devices, and bundled services for both individual consumers and businesses. The company focuses on delivering deals and promotions to attract new customers and retain existing ones, such as trade-in offers, discounts for adding new lines, and rewards for switching from other carriers. AT&T emphasizes customer service and security, offering features like AT&T ActiveArmor to protect against spam and scams.
Major Markets
Key Competitors
Verizon
T-Mobile
Verizon
Strong network reliability and coverage
Premium brand reputation
Extensive customer base
Higher pricing compared to competitors
Customer service issues
Slower innovation in certain areas
Expansion of 5G Ultra Wideband
Growth in IoT solutions
Strategic partnerships for content delivery
Intense competition
High capital expenditure for network upgrades
Regulatory changes
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