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Viasat Inc.

Hughes Network Systems

Top Marketing Channels

Viasat Inc.

  • Content Marketing
  • Examples: White papers on satellite broadband, Blog posts on defense applications, Case studies on government solutions
  • Campaigns: Innovation in Orbit Series, Secure Communications for the Future, Connecting the Unconnected
  • Digital Advertising
  • Examples: Google Ads for satellite internet, LinkedIn ads targeting defense contractors, Banner ads on aerospace industry websites
  • Campaigns: High-Speed Internet Everywhere, Global Connectivity Solutions, Secure Satellite Solutions
  • Trade Shows & Conferences
  • Examples: Satellite 2024, Farnborough International Airshow, DEFCON
  • Campaigns: Viasat Global Connectivity Showcase, Defense Technology Leaders Forum, Advancing Satellite Communications

Top Sales Channels

  • Direct Sales (Enterprise & Government)
  • Dedicated sales teams for defense, Business development for airlines, Government contract negotiation
  • Strategic Partnership Program, Global Government Solutions Drive, Airline Connectivity Initiative
  • Channel Sales (Distributors & Resellers)
  • Partnerships with rural ISPs, Collaborations with maritime service providers, Reseller programs for small businesses
  • Viasat Partner Advantage Program, Expand Your Service Area, Maritime Connectivity Sales Program
  • Online Sales (Consumer Broadband)
  • Viasat Internet website, Authorized dealer portals, Call center sales
  • Get Viasat Today, Switch to Faster Internet, Affordable Rural Broadband

Atombeam Technologies SWOT Analysis

Strengths

Global satellite network

Strong government and defense contracts

Diversified business segments

Advanced cybersecurity capabilities

Leading position in in-flight connectivity

Weaknesses

High infrastructure costs

Dependence on large government contracts

Geographically limited consumer broadband

Public perception challenges regarding satellite latency

Complex internal structure due to diverse offerings

Opportunities

Growing demand for secure satellite communications

Expansion into emerging markets

Development of new low-orbit satellite constellations

Increased need for remote connectivity solutions

Partnerships in IoT and edge computing

Threats

Competition from new LEO satellite providers (e.g.

Starlink)

Terrestrial broadband expansion

Regulatory changes in spectrum allocation

Cybersecurity threats and breaches

Economic downturn impacting defense spending

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