Top Marketing Strategies for Aghaz Invest

Aghaz Invest User Persona

Name:

Ahmed Khan

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters in Computer Science

Preferred platforms

GOALS

• Secure his family's financial future by investing in a halal and ethical way that aligns with his faith
• Grow his wealth for a comfortable retirement while adhering to Shariah principles
• Purchase a house for his growing family using halal financing options.

Frustrations

• Finding trustworthy halal investment platforms that align with his values
• Lack of transparency and clarity in traditional investment options regarding Shariah compliance
• Difficulty in tracking and managing his investments across different platforms.

Name:

Fatima Ahmed

Age :

28

Gender :

Female

Occupation :

Medical Doctor

Industry :

Healthcare

Education :

MD

Preferred platforms

GOALS

• Build a diversified investment portfolio that complies with Islamic guidelines to achieve financial freedom
• Plan for her children's education expenses through halal investment avenues
• Support ethical and socially responsible businesses through her investments.

Frustrations

• Limited options for Shariah-compliant investment products tailored towards her financial goals
• Feeling overwhelmed by complex financial jargon and lack of personalized guidance
• Concerns about the legitimacy and transparency of some halal investment platforms.

Name:

Mohammed Hassan

Age :

45

Gender :

Male

Occupation :

Business Owner

Industry :

Retail

Education :

MBA

Preferred platforms

GOALS

• Grow his business capital through halal investments that generate ethical returns
• Secure a comfortable retirement for himself and his wife while adhering to Islamic principles
• Leave a lasting legacy for his children through wise investments and charitable giving.

Frustrations

• Finding experienced and trustworthy financial advisors who understand Shariah-compliant investing
• Balancing business growth with halal investment opportunities that meet his risk tolerance
• Lack of time for extensive research and management of his investment portfolio.

Aghaz Invest Geographic and Demographic Insights

Geographic Insights: Aghaz Invest's primary target market is the United States, which accounts for a significant majority of its user base. Canada, the UK, Australia, and Germany represent smaller but growing markets.

Demographic Insights: Aghaz Invest's target audience is primarily millennials and Gen X (25-44), with a slight skew towards men. However, the platform attracts a sizeable female user base.

Aghaz Invest Socio-economic Profile

Household and Income Insights: Aghaz Invest caters to a diverse range of household sizes, with a focus on families (3-4 members) and dual-income households, indicating a mix of medium to high-income levels.

Educational and Employment Insights: Aghaz Invest's user base is primarily employed full-time with a high proportion having received university-level education, suggesting a focus on financially literate professionals.

Aghaz Invest Behavioral Insights

Interest-Based Insights: Target users are interested in Islamic finance, halal products, and ethical consumption, reflecting their values-driven lifestyle.

Technology and Social Media Usage: Users prefer YouTube, Facebook, and Instagram and primarily access the platform through mobile devices, highlighting the importance of digital marketing.

Aghaz Invest Top Competitors