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Manzil, including its subsidiary Manzil Invest, is a financial services company that offers Shariah-compliant financial products and services to the Muslim community in Canada and the US. Their offerings include Halal investment options, home financing solutions (Musharaka and Murabaha), and Shariah-compliant chequing accounts. Manzil differentiates itself by ensuring its products are legally valid, reviewed by both internal and external Shariah supervisory boards, and compliant with AAOIFI standards. The company aims to provide Muslims with the opportunity to align their financial pursuits with their religious values, offering a trustworthy alternative to conventional finance.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

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Wahed Invest

Amana Mutual Funds

Top Marketing Channels

Wahed Invest

  • Content Marketing
  • Examples: Blog posts, Social media ads, Email marketing
  • Campaigns: Ethical Investing Campaign, Halal Portfolio Building, Wahed Savings Account
  • Social Media Marketing
  • Examples: Facebook, Instagram, Twitter
  • Campaigns: Ramadan Promotion, New Year Offer, Referral Program
  • Events & Webinars
  • Examples: Online webinars, In-person seminars, Recorded workshops
  • Campaigns: Webinars on Islamic Finance, Workshops on Halal Investing, Seminars on Retirement Planning

Top Sales Channels

  • Direct Sales
  • Online chat, Phone calls, Email
  • Free Portfolio Consultation, Discounted Management Fees, Bonus for Initial Investment
  • Partnerships
  • Referral agreements, Joint marketing, Sponsored events
  • Partnership with Islamic Centers, Collaboration with Financial Advisors, Affiliations with Muslim Organizations
  • Digital Platform
  • Website, Mobile app, Customer portal
  • Automated Investment Platform, User-Friendly Mobile App, Personalized Financial Advice

Manzil Invest SWOT Analysis

Strengths

Strong brand recognition

User-friendly platform

Focus on ethical investing

Weaknesses

Limited product offerings

Dependence on technology

High customer acquisition costs

Opportunities

Expansion into new markets

Development of new Shariah-compliant products

Increased demand for ethical investing

Threats

Competition from traditional financial institutions

Regulatory changes

Market volatility

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