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Manzil Invest Target Audience
Manzil's target audience primarily consists of Muslims in Canada and the US who are seeking financial products and services aligned with their religious beliefs. This encompasses individuals and families looking for Halal investment opportunities, Shariah-compliant home financing options (Musharaka and Murabaha), and chequing accounts that adhere to Islamic principles. The audience is likely characterized by a desire to avoid interest-based transactions (Riba) and a preference for financial solutions that are vetted by Shariah supervisory boards and comply with AAOIFI standards.
User Segments
Age: 38
Gender: Male
Occupation: Financial Analyst
Education: Master's Degree, Finance
Age: 42
Gender: Female
Occupation: Physician
Education: Doctorate Degree, Medicine
Age: 35
Gender: Male
Occupation: Software Engineer, Entrepreneur
Education: Bachelor's Degree, Computer Science
Omar Hassan
Goals
- Maximize halal investment returns to secure a comfortable future for my family, adhering strictly to Shariah principles
- Find comprehensive Islamic financial solutions for home financing and wealth management
- Educate myself and my family about responsible and ethical financial practices in Islam.
Pain Points
- Difficulty finding trustworthy Shariah-compliant investment options
- Limited access to personalized financial advice aligned with Islamic principles
- Concerns about the ethical implications of conventional financial products.
Manzil Invest Geographic Distribution
The primary markets are the United States (60%) and Canada (30%), reflecting Manzil's focus. The remaining 10% is distributed across the United Kingdom, the United Arab Emirates and Malaysia.
Top Countries
United States
Canada
United Kingdom
United Arab Emirates
Malaysia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 individuals (45%), followed by households of 2 (25%). A significant portion has a medium income level (55%), with a considerable high-income segment (30%).
Employment Status
Income Distribution
Education Level
Manzil Invest Behavior Analysis
Behavior Profile
Device Breakdown
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