Top Marketing Strategies for Bardar

Bardar User Persona

Name:

Emily Chen

Age :

22

Gender :

Female

Occupation :

University Student

Industry :

Education

Education :

Bachelor of Arts, Communications

Preferred platforms

GOALS

• Discover trendy new bars with a fun atmosphere for Friday night drinks with friends
• Find live music events featuring local artists and bands in their preferred genres
• Avoid overcrowded venues with long wait times, especially during peak hours

Frustrations

• Wasting time travelling to bars that don't meet their vibe or crowd expectations
• Missing out on limited-capacity events or facing sold-out situations
• Struggling to find specific information about events or venues online

Name:

Lachlan Moore

Age :

24

Gender :

Male

Occupation :

Junior Marketing Assistant

Industry :

Marketing and Advertising

Education :

Bachelor of Commerce, Marketing

Preferred platforms

GOALS

• Find bars offering unique cocktail experiences and themed nights for special occasions
• Secure last-minute reservations at popular venues for after-work drinks with colleagues
• Stay updated on new bar openings and exclusive events happening in the city

Frustrations

• Encountering inconsistent information regarding dress codes or venue vibes
• Dealing with unreliable reservation systems or long wait times for walk-ins
• Feeling overwhelmed by the sheer volume of nightlife options and struggling to choose

Name:

Chloe Nguyen

Age :

19

Gender :

Female

Occupation :

Retail Sales Associate

Industry :

Retail

Education :

High School Certificate

Preferred platforms

GOALS

• Plan memorable birthday celebrations at venues catering to their preferred music and ambience
• Discover hidden gem bars with a more intimate and relaxed setting
• Easily share their nightlife experiences and recommendations with friends

Frustrations

• Feeling limited by generic nightlife recommendations that don't align with their specific tastes
• Spending excessive time browsing multiple platforms for event details and reviews
• Lacking a centralized platform to discover and connect with others seeking similar nightlife experiences

Bardar Geographic and Demographic Insights

Geographic Insights: Bardar's primary market is Australia, capturing 90% of users. New Zealand follows with 5%, highlighting a potential for expansion in Oceania.

Demographic Insights: Bardar's target audience is predominantly 18-24 years old, reflecting its focus on young adults and students. The gender distribution is balanced.

Bardar Socio-economic Profile

Household and Income Insights: Bardar users typically live in households of 2-4 people, suggesting a mix of students and young professionals. The income level is primarily medium, aligning with their target audience.

Educational and Employment Insights: Bardar's primary users are Students, making up nearly half of the user base, followed by full-time employees. The majority have University or College-level education.

Bardar Behavioral Insights

Interest-Based Insights: Bardar users are interested in music, travel, food, fashion, technology, photography, and sports, reflecting typical interests of their target demographic.

Technology and Social Media Usage: Bardar's target audience primarily uses mobile devices, especially iOS. They are active on visual social media platforms like Instagram, TikTok, and YouTube.

Bardar Top Competitors