Age: 28

Gender: Female

Occupation: Marketing Manager, Tech Company in Sydney CBD (Central Business District) . Earning a comfortable upper middle income, living in a two person household with her partner and enjoys the city's vibrant nightlife after a hectic work week. She uses social media extensively to plan her social outings but has limited experience of using nightlife discovery apps, so finding great places in the city remains a difficult and time consuming task. She is an advocate of using mobile apps to improve her experience when going out with friends, therefore is always eager to explore new options to streamline the process of discovering great venues and plan fantastic experiences at nights out in the city. Her motivation for using this app is finding the perfect venue in real time and saving her precious time and money for a fantastic social experience, thus creating memorable moments in the city with her close network of friends and partners. ; She values convenience and efficiency when choosing where to go to optimize her free time; She enjoys diverse experiences, ranging from relaxed bars to high-energy clubs and seeks up-to-date information about venues and events to make the right decisions with confidence to match her mood and expectations. . She is looking for new and unique bars and venues that align with her preferences, ranging from trendy cocktail lounges to underground music venues with specific music genres or a unique themed party and is always looking to improve her nightlife outings in the city with new apps that help her to plan amazing experiences with her close network of friends and partners in the city . . Her goals include finding the best places in real time and maximizing her precious time and money for a fantastic social experience, thus creating memorable moments in the city with her close network of friends and partners. . . Her primary intention is to easily discover suitable locations and improve time management for fantastic, memorable nightlife experiences in Sydney. . She does not want to waste time and money on going to the wrong places and rather spend a night to remember with friends and partners in a fantastic venue that exactly matches her needs in a given day. She also wants to avoid disappointment of picking an unsuitable or underwhelming venue.

Education: Master's Degree, Marketing

Age: 26

Gender: Male

Occupation: Financial Analyst, Sydney Firm. Works full time and lives alone in a vibrant city apartment. Values budget conscious nightlife exploration to make the most of the weekends. Uses social media for event discovery but struggles to find suitable venues to go to, missing out on the best happy hour deals. He seeks an easy way to plan his weekend outings with friends. ; Maximizing savings on nightlife experiences through happy hour deals or promotions; Enjoying a variety of environments, from live music to laid-back pubs while maintaining financial awareness; Finding less known bars and venues that align with budget. ; Find bars and clubs that offer a great atmosphere and avoid disappointing experiences; Navigate Sydney's nightlife efficiently and not feel lost when in doubt of where to go; Access up-to-date information on venues to get the best experience and avoid wasting time.

Education: Bachelor's Degree, Finance

Age: 30

Gender: Male

Occupation: Software Engineer, Living in Sydney's tech hub. Spends his weekends discovering new nightlife trends and establishing a professional network. Needs an efficient way to identify trending venues and take advantage of exclusive VIP deals. ; Enhance social life and networks within the Sydney professional landscape to expand career opportunities; Streamline the planning for evening events and reduce uncertainty of venue experiences; Discover and access VIP experiences and exclusive deals at the city's best clubs and bars. ; Being unable to efficiently identify trending nightlife destinations in the city, wasting time and effort; Limited access to exclusive promotions or VIP services, leading to potential missed opportunities; Lack of information to guarantee high-end experiences and network with similar professionals in Sydney's elite scene.

Education: Master's Degree, Technology