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Atmos Energy Corporation Target Audience

The target audience for Atmos Energy encompasses a broad range of customers. This includes residential households requiring natural gas for everyday needs like heating and cooking. It also includes commercial and industrial businesses that rely on natural gas for various operational processes, such as manufacturing, power generation, and heating large facilities. Furthermore, Atmos Energy targets builders and developers who need to integrate natural gas infrastructure into new construction projects. The company also focuses on communities it serves, aiming to build strong relationships through community support and safe, reliable service.

User Segments

Age: 38

Gender: Female

Occupation: Part-Time Bookkeeper and Homemaker, caring for her two children and managing the household finances efficiently and effectively during the daytimes and afternoons and some evenings where applicable. She manages the house well and can reduce costs easily as a primary goal in her life as a dedicated house wife and mother of her children. She is also married to a Full-Time employee with a good wage in the Suburbs of Texas, where they reside together as a happy couple with two growing young children to raise into adulthood with ease and simplicity of living expenses and cost reduction as the primary goal for her personal life and family, making sure the children are raised well in their upbringing and lifestyle choices and financial education for their future ahead in the times of hardship in the economy. As a caring mother she cares greatly for her children and wants them to do the same for their children, and so on, as a way of life for the Suburban Homeowners who have a primary goal of safety and security for their personal lives as family and children as a way of life for the better of her children and family as a whole, in their personal lives together as a unit of strong family relations and bonds that last a lifetime in their upbringing and lifestyle choices as individuals growing into adults to follow in their footsteps for the next generation to come in the modern age of parenting and parenthood. In doing so, making sure they have a good and safe lifestyle for themselves and their family together. This is the number one goal and primary motivation for her personal life and family as a whole as a caring individual parent, to raise good children with good values as a way of life for her to maintain as a caring dedicated parent and caring mother, raising good children with great values to carry on in the future. She prioritizes the kids over the family as a mother, and cares greatly for her childrens lives in a safe way for her personal benefit as a human being. Sarah is a caring loving person with the love of a mother that shines brightly onto her children and husband as a caring dedicated individual person, she cares for the world and loves deeply as a human being. She also supports the well being of others and hopes that her family can strive into the lives of others as well as an individual person and group. As she has a background in business administration, she is able to handle the business logistics required as a homeowner in the Suburbs of Texas, making sure to stay on top of expenses and financial education and support for her children when they grow up to pursue a higher education for her personal life as a dedicated parent to her family.

Education: Associate Degree, Business Administration

Age: 52

Gender: Male

Occupation: Full-Time Carpenter, working hard during the weekdays in the local community providing valuable work and service at a reasonable cost to provide the basic neccessities for his family and lifestyle choices in the suburbs of Texas, a great and wonderful place to raise a family and children in the modern ages. He takes great care in his work to provide the best work ethic possible to the people he serves and loves as a human being. He works hard everyday to put a roof over his family and childrens heads as a provider for the family and lifestyle needs and support. He is happily married and very content to serve his family and children together as a full time worker. He is a good man with good morals and ethics for his family and lifestyle together as a whole in the suburbs of Texas, doing his best to survive together in the modern economy. He loves his family with all his heart and wants only the best for his family and lifestyle. Robert cares greatly for his family and his lifestyle choices as a hard dedicated worker who is trying to provide the best possible experience for his family and their needs. He is willing to go the extra mile for his family, and wants only to be a good man in providing for his family and being a caring person in society and the local community together as a unit. Robert does his best to work for his family and provide for them every single day and night in the long hours he provides in serving the community, and being a role model in life.

Education: High School

Age: 29

Gender: Female

Occupation: Part-Time Baker and Social Media Influencer, sharing her recipes and home decor ideas online to the modern world. As an independent entrepreneur, she can earn income on the go to contribute the expenses and lifestyle choices of the family. She is happily married and very content to serve her family and children together as a part-time worker who does social media influencing to help her family in the best way she can to raise her family. As she has a background in culinary arts, she is very good at the local community and her social media engagement with friends and family and community is a very wonderful thing to support. Emily cares greatly for her family and does the best she can to support and care for her children and family to a better and more wonderful lifestyle. She loves her family with all her heart and wants only the best for her family and lifestyle. Robert cares greatly for his family and his lifestyle choices as a hard dedicated worker who is trying to provide the best possible experience for his family and their needs. She is willing to go the extra mile for her family, and wants only to be a good woman in providing for her family and being a caring person in society and the local community together as a unit. Emily does her best to work for her family and provide for them every single day and night in the long hours she provides in serving the community, and being a role model in life.

Education: Associate Degree, Culinary Arts

Sarah Miller

Sarah Miller

Age: 38
Gender: Female
Occupation: Part-Time Bookkeeper and Homemaker, caring for her two children and managing the household finances efficiently and effectively during the daytimes and afternoons and some evenings where applicable. She manages the house well and can reduce costs easily as a primary goal in her life as a dedicated house wife and mother of her children. She is also married to a Full-Time employee with a good wage in the Suburbs of Texas, where they reside together as a happy couple with two growing young children to raise into adulthood with ease and simplicity of living expenses and cost reduction as the primary goal for her personal life and family, making sure the children are raised well in their upbringing and lifestyle choices and financial education for their future ahead in the times of hardship in the economy. As a caring mother she cares greatly for her children and wants them to do the same for their children, and so on, as a way of life for the Suburban Homeowners who have a primary goal of safety and security for their personal lives as family and children as a way of life for the better of her children and family as a whole, in their personal lives together as a unit of strong family relations and bonds that last a lifetime in their upbringing and lifestyle choices as individuals growing into adults to follow in their footsteps for the next generation to come in the modern age of parenting and parenthood. In doing so, making sure they have a good and safe lifestyle for themselves and their family together. This is the number one goal and primary motivation for her personal life and family as a whole as a caring individual parent, to raise good children with good values as a way of life for her to maintain as a caring dedicated parent and caring mother, raising good children with great values to carry on in the future. She prioritizes the kids over the family as a mother, and cares greatly for her childrens lives in a safe way for her personal benefit as a human being. Sarah is a caring loving person with the love of a mother that shines brightly onto her children and husband as a caring dedicated individual person, she cares for the world and loves deeply as a human being. She also supports the well being of others and hopes that her family can strive into the lives of others as well as an individual person and group. As she has a background in business administration, she is able to handle the business logistics required as a homeowner in the Suburbs of Texas, making sure to stay on top of expenses and financial education and support for her children when they grow up to pursue a higher education for her personal life as a dedicated parent to her family.
Education: Associate Degree, Business Administration
Industry: Family
Channels: FacebookInstagramYouTube

Goals

  • Maintain a comfortable home environment for her family
  • Reduce monthly expenses without sacrificing comfort
  • Find easy ways to conserve energy and reduce her carbon footprint.

Pain Points

  • Unexpected increases in monthly bills
  • Difficulty understanding energy consumption patterns
  • Spending too much time managing household expenses.

Atmos Energy Corporation Geographic Distribution

Atmos Energy's primary market is the United States, particularly Texas, given its headquarters and significant pipeline infrastructure there. Followed by other states where they operate.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most households consist of 3-4 members, indicating families. Income levels are primarily medium, suggesting a focus on affordability and value.

Employment Status

Income Distribution

Education Level

Atmos Energy Corporation Behavior Analysis

Behavior Profile

Home Improvement
Cooking
Gardening
Community Events
Energy Efficiency
Financial Planning
Local News
Facebook
YouTube
Android Apps
Online Shopping
Social Media
Smart Home Devices
DIY Projects
Family Activities
Outdoor Recreation

Device Breakdown

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