Apptricity : Market and Competitor Analysis

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Apptricity is a global provider of cloud-based supply chain execution and spend management software solutions. They specialize in asset tracking, inventory management, field services, and spend management, leveraging IoT technology to provide real-time operational visibility and data-driven insights. Their software helps organizations optimize asset utilization, streamline operations, reduce costs, and improve compliance.

Company : Apptricity

Industry : Supply Chain ManagementAsset TrackingSpend Management

Major Markets

United States

Canada

United Kingdom

Key Competitors

Oracle SCM Cloud

SAP Supply Chain Management

Blue Yonder

Apptricity Key Value propositions

Real-Time Visibility

Cost Reduction

Operational Efficiency

Compliance

Apptricity Latest news

Apptricity - Supply Chain Management Software

Apptricity's Supply Chain Management Software offers real-time visibility into the location, condition, inventory, and asset count...

Apptricity Corporation | LinkedIn

Feb 3, 2022 ... The leader in global real-time asset and inventory management, Apptricity provides continuous asset tracking and supply chain solutions with ...

News - Apptricity

The leader in global real-time asset management, Apptricity provides continuous asset tracking and supply chain solutions with the most secure, accurate, and ...

Ben Santiago - Apptricity Corporation | LinkedIn

My goal is to spread the message of Christ through artistic expression and to empower the… · Experience: Apptricity Corporation · Education: Oral Roberts ...

Apptricity SWOT Analysis

Strengths

Real-time asset tracking and visibility.Strong focus on IoT and cloud-based solutions.Experienced team with industry expertise.

Weaknesses

Potential challenges in integrating with legacy systems.Reliance on a complex technological infrastructure.Competition from established enterprise software providers.

Opportunities

Expansion into emerging markets with growing logistics and supply chain needs.Development of AI-powered predictive analytics for asset management.Partnerships with technology providers to enhance product offerings.

Threats

Rapid technological advancements requiring continuous innovation.Data security concerns related to sensitive asset information.Economic downturns impacting client spending on technology solutions.

Top Marketing Strategies for Apptricity

Content Marketing & Thought Leadership

Establish Apptricity as a thought leader in supply chain and spend management by creating valuable content like case studies, white papers, and webinars. This will attract qualified leads and position Apptricity as a trusted advisor in the industry.

Strategic Partnerships & Integrations

Form strategic partnerships with complementary technology providers and industry leaders to expand Apptricity's reach and offer integrated solutions to a wider audience. This will unlock new market opportunities and provide valuable cross-selling benefits.

Account-Based Marketing (ABM) for Enterprise & Government

Focus on high-value enterprise and government accounts through personalized marketing campaigns tailored to their specific needs and pain points. This will generate qualified leads and prioritize sales efforts on accounts with the highest potential.

Apply these strategies to your business with just one-click at Waxwing.ai

Apptricity User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Operations Manager

Industry :

Logistics

Education :

MBA, Supply Chain Management

Preferred platforms

GOALS

Optimize warehouse operations to reduce order fulfillment time by 15%, aiming for same-day delivery for local orders to improve customer satisfaction
Implement a real-time inventory tracking system to minimize stockouts and reduce inventory carrying costs by 10%, allowing for leaner operations and increased profitability
Streamline the transportation management process to optimize delivery routes, reduce fuel consumption by 5%, and minimize transportation costs while promoting sustainable practices

Frustrations

Dealing with inaccurate inventory data leading to production delays and frustrated customers due to unfulfilled orders
Lack of real-time visibility into shipment locations causing difficulties in proactively addressing potential delays and disruptions in the supply chain
Manual, paper-based processes for asset tracking being time-consuming, prone to errors, and limiting operational efficiency

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

IT Director

Industry :

Healthcare

Education :

Masters, Information Technology

Preferred platforms

GOALS

Improve the security and compliance posture of the hospital's supply chain management system to ensure patient data privacy and meet HIPAA regulations, building trust with patients and avoiding potential fines
Integrate existing legacy systems with a new cloud-based asset tracking solution to centralize data management, improve data accuracy, and provide a comprehensive view of medical equipment across the hospital
Reduce IT infrastructure costs by transitioning to a cloud-based supply chain management platform, allowing for scalability and flexibility while minimizing on-premise hardware and maintenance expenses

Frustrations

Facing resistance from staff when implementing new technology due to a lack of training and understanding of the benefits, requiring comprehensive training programs and clear communication to ensure smooth adoption
Dealing with frequent system downtime and integration issues with legacy systems impacting productivity and delaying critical supply deliveries
Managing and securing a vast network of connected devices used for asset tracking, demanding robust cybersecurity measures to prevent potential data breaches and ensure the integrity of medical equipment data

Name:

David Garcia

Age :

50

Gender :

Male

Occupation :

Supply Chain Executive

Industry :

Government

Education :

MBA, Operations Management

Preferred platforms

GOALS

Enhance the transparency and accountability of government procurement processes through the implementation of a blockchain-based solution, building public trust and reducing the risk of fraud
Improve the efficiency of disaster relief efforts by using real-time asset tracking to quickly locate and deploy critical resources, ensuring a swift response to emergencies and minimizing the impact on affected communities
Optimize the utilization of government assets, such as vehicles and equipment, to reduce unnecessary expenditures and maximize taxpayer dollars, ultimately promoting fiscal responsibility and efficient resource allocation

Frustrations

Working with outdated technology systems that are slow, difficult to use, and lack interoperability, hindering data sharing between departments and slowing down critical processes
Experiencing difficulty in attracting and retaining skilled IT professionals to manage and maintain complex supply chain management systems due to government salary limitations and competition from the private sector
Facing lengthy procurement cycles and bureaucratic hurdles when implementing new technology solutions, requiring extensive documentation and approvals that delay project timelines and impact operational efficiency

Apptricity Geographic and Demographic Insights

Geographic Insights: Apptricity's primary market is the United States, followed by Canada. They also have a notable presence in the United Kingdom, Germany, and Australia.

Top Countries

United States
60%
Canada
10%
United Kingdom
7%
Germany
6%
Australia
5%

Demographic Insights: Apptricity's target audience consists of professionals aged 35-54, predominantly male. This aligns with the demographics of decision-makers in industries like logistics and supply chain management.

Age Distribution

Gender Distribution

Apptricity Socio-economic Profile

Household and Income Insights: Apptricity's target users typically belong to households of 2-4 people with medium to high income levels, reflecting their professional roles and industry standards.

Educational and Employment Insights: Apptricity's target users are primarily employed full-time, with a high proportion holding university or college degrees. This suggests a focus on professionals with specialized education in their fields.

Households Size

Income Distribution

Education Level

Employment Status

Apptricity Behavioral Insights

Interest-Based Insights: Target users show keen interest in technology, business news, and areas directly related to their work: logistics, supply chain management, and finance.

Technology and Social Media Usage: Users prefer desktop devices, reflecting their professional environment. They favor LinkedIn, YouTube, and X for professional networking and information.

Interests

TechnologyBusiness NewsLogisticsSupply Chain ManagementFinanceTravelNews

Device Breakdown

Social Media Usage

Apptricity Top Competitors

Competitor	Estimated market share	Top domains
Oracle SCM Cloud	35%	Supply Chain Management, Cloud Computing, Enterprise Resource Planning
SAP Supply Chain Management	30%	Supply Chain Management, Enterprise Resource Planning, Database Management
Blue Yonder	15%	Supply Chain Management, Artificial Intelligence, Predictive Analytics

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