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Executive Summary
Apptricity Corporation is a global provider of Internet of Things (IoT) and Machine-to-Machine (M2M) mobile enterprise solutions, focusing on enterprise asset management (EAM) and field services. They offer solutions designed to help organizations track, manage, and optimize their assets using mobile technology and IoT connectivity. Apptricity's solutions enable businesses to improve asset visibility, streamline operations, and enhance decision-making. The company targets industries with significant investments in physical assets, providing tools for efficient management and field service operations.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Apptricity Corporation Top Products
Brand Positioning
Apptricity is a global provider of IoT and M2M mobile enterprise solutions, specializing in EAM and field services. They enable organizations to efficiently track, manage, and optimize assets, focusing on industries with substantial physical asset investments.
Customer Sentiments
Customer sentiment is likely neutral to positive, driven by the need for efficient asset management, but tempered by limited brand recognition. The focus on mobile and IoT solutions suggests potential satisfaction among tech-forward clients.
Apptricity Corporation Key Value Propositions
Apptricity offers a comprehensive platform for enterprise asset and field service management, leveraging IoT and mobile technology. Their solutions promise improved asset visibility, streamlined operations, and enhanced decision-making for businesses managing significant physical assets.
Apptricity Corporation SWOT Analysis
Strengths
Global provider of IoT and M2M mobile enterprise solutions.
Focus on enterprise asset management and field services.
Solutions for asset visibility and streamlined operations.
Weaknesses
Subscription pricing not readily available.
Limited brand recognition compared to larger competitors.
Dependence on specific industries may limit diversification.
Opportunities
Expansion into emerging markets with growing industrial sectors.
Integration with AI and machine learning for predictive maintenance.
Leveraging data analytics for enhanced decision-making.
Threats
Intense competition from established EAM providers.
Rapid technological advancements requiring continuous innovation.
Economic downturns affecting capital expenditures on asset management.
Apptricity operates primarily in the Enterprise Asset Management (EAM) and Field Service Management domains. They leverage Internet of Things (IoT) and Machine-to-Machine (M2M) technologies to provide mobile enterprise solutions for these areas. The company serves industries that require robust asset tracking, maintenance, and field service capabilities, such as manufacturing, logistics, utilities, oil and gas, and government.
Market Growth Stage
Pace of Market Growth
Apptricity Corporation Target Audience
Geographic Insights
The primary markets for Apptricity are the United States and Canada, followed by the UK, Germany and Australia. These regions represent key areas for asset management and IoT solutions.
Top Countries
United States
40% market share
Canada
20% market share
United Kingdom
15% market share
Germany
10% market share
Australia
5% market share
Apptricity Corporation Audience Segments
Apptricity's target audience consists of businesses and organizations that need to manage and track their assets effectively. This includes industries such as manufacturing, logistics, utilities, oil and gas, government, and any other sector with a significant investment in physical assets that require tracking, maintenance, and field service. The target audience also encompasses organizations that are looking to leverage IoT and M2M technologies to improve asset visibility, optimize operations, and enhance decision-making. Given the mention of 'global provider,' Apptricity likely targets both domestic and international clients.
Manufacturing Operations Manager
35-55 years
Male • Female
USA • Canada • UK
Utilities Field Service Director
30-48 years
Male
Texas • Oklahoma • Louisiana
Oil & Gas Asset Strategist
40-60 years
Male • Female
Global • Middle East • North Sea
Government Asset Manager
32-52 years
Male • Female
Washington D.C. • State Capitals • Major Cities
Logistics Field Operations Supervisor
28-45 years
Male • Female
USA • Europe • Asia
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Apptricity Corporation
Interactive ROI Calculator
Develop an interactive ROI calculator on Apptricity's website, allowing potential clients to input their asset data and estimate the potential cost savings and efficiency gains from using Apptricity's solutions. This provides immediate, personalized value and demonstrates the tangible benefits of the platform.
Learn moreIn-depth Buyer's Guide Creation
Create a comprehensive buyer's guide that educates Apptricity's target audience on the intricacies of enterprise asset management and field service solutions. It positions Apptricity as a thought leader, building trust and guiding prospects through the decision-making process, while subtly showcasing the advantages of their platform.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new Apptricity users, tailoring the initial setup and feature introduction based on their industry and specific asset management needs. This will help users quickly understand and utilize the platform's most relevant features, leading to increased engagement and long-term retention.
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