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Industry Landscape
The broadband industry is currently experiencing significant growth, driven by increasing demand for high-speed internet, especially fiber and fixed wireless. Providers are heavily focused on customer acquisition and retention, leveraging advanced sales and commerce platforms to offer personalized experiences. Competition is intensifying, pushing for innovation in service delivery and sales efficiency. Regulatory changes and technological advancements continue to shape the market.
Total Assets Under Management (AUM)
Broadband Subscribers in United States
~Approximately 125 million (fixed broadband subscriptions)
(3-5% CAGR)
- Growth primarily driven by fiber expansion.
- Increased demand for high-speed internet.
- Rise of multi-gigabit services.
Total Addressable Market
Approximately 200 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Customer Personalization
Utilizing artificial intelligence and machine learning to analyze customer data and behavior for hyper-personalized service offerings, marketing, and support interactions.
Fixed Wireless Access (FWA) Expansion
The rapid deployment and adoption of 5G-based fixed wireless broadband as a viable and competitive alternative to traditional wireline services for residential and business customers.
Network Function Virtualization (NFV) and Software-Defined Networking (SDN)
Virtualizing network services and managing network infrastructure programmatically, leading to greater agility, scalability, and cost efficiency in broadband network operations.
Impactful Policy Frameworks
Broadband Equity, Access, and Deployment (BEAD) Program (2021)
The BEAD Program, established by the Infrastructure Investment and Jobs Act of 2021, allocates $42.45 billion to states and territories to fund broadband infrastructure deployment and adoption programs, with a focus on unserved and underserved areas.
This policy creates significant opportunities for broadband providers to expand their networks into new areas, increasing the potential customer base for Atlas Digital Group's platform.
Affordable Connectivity Program (ACP) (2021)
The Affordable Connectivity Program (ACP), established by the Infrastructure Investment and Jobs Act of 2021, provides eligible low-income households a discount of up to $30 per month (or up to $75 for Tribal lands) on broadband services and a one-time discount on connected devices.
The ACP expands the pool of eligible broadband customers, requiring providers to adapt their sales and marketing strategies to enroll and serve these subsidized subscribers, which Atlas Digital Group's platform can facilitate.
Net Neutrality Reclassification (Proposed, 2023)
The FCC has proposed reclassifying broadband internet access service as a Title II telecommunications service, which would give the agency greater regulatory authority over internet service providers.
This potential reclassification could lead to new rules regarding pricing, service tiers, and data management for broadband providers, impacting their product offerings and the sales processes managed by platforms like Atlas CORE.
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