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Atlas Digital Group is a software and solutions provider focused on the broadband industry. They offer a platform called Atlas CORE, which is a fully-integrated digital commerce solution designed to simplify customer acquisition and unlock performance across all sales channels for broadband operators. Their platform provides tools for address matching and serviceability, offer presentment and cart customization, payment and risk scoring, installation scheduling, and fallout retargeting. The company prides itself on its ability to integrate with a wide variety of existing systems and provide advanced data analytics and reporting. They focus on helping broadband providers improve their sales processes, enhance customer experience, and optimize their marketing spend. Founded in 2017, Atlas Digital Group aims to bring enterprise-level capabilities to broadband operators of all sizes.

Major Markets

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VETRO FiberMap

Salesforce Communications Cloud

Top Marketing Channels

VETRO FiberMap

  • Content Marketing
  • Examples: Webinars, Case Studies, Whitepapers
  • Campaigns: Fiber Broadband Mapping Solutions, GIS-Based Network Planning, Streamline Network Deployment
  • Digital Advertising
  • Examples: LinkedIn, Google Ads, Industry Conferences
  • Campaigns: LinkedIn Ads for Fiber Network Planners, Targeted Google Ads for GIS Software, Industry Event Sponsorship
  • Video Marketing
  • Examples: YouTube, Vimeo, Social Media
  • Campaigns: Showcase product features on YouTube, Tutorials on Fiber Network Design, Customer Success Stories

Top Sales Channels

  • Direct Sales
  • Direct Sales Team, Partner Programs, Software Bundling
  • Direct Sales to Broadband Providers, Partnership with GIS Consultants, Bundled Software Packages
  • Online Sales
  • Online Demo, Free Trials, Online Support
  • Web-Based Demo Requests, Free Trial for Limited Functionality, Online Product Tutorials
  • Outbound Sales
  • Email Marketing, Product Demos, Trade Shows
  • Targeted Email Campaigns, Personalized Product Demos, Attend Industry Trade Shows

Atlas Digital Group SWOT Analysis

Strengths

Specialized focus on fiber mapping

Strong GIS capabilities

User-friendly interface

Weaknesses

Limited brand recognition compared to larger players

Reliance on fiber optic deployments

Potential challenges in scaling customer support

Opportunities

Expand into adjacent markets like smart city planning

Develop AI-powered features for network optimization

Integrate with other broadband management platforms

Threats

Competition from larger GIS software vendors

Rapid advancements in mapping technology

Economic slowdown impacting infrastructure investments

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