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The target audience for At Large Brewing includes craft beer drinkers, families, dog owners, and individuals seeking a casual and social taproom experience. The diverse tap list suggests an appeal to both seasoned beer aficionados and those newer to craft beer. The availability of non-alcoholic options broadens the audience to include designated drivers or those abstaining from alcohol. The focus on rotating food trucks and events aims to attract individuals looking for unique and engaging experiences. The private event/reservation options cater to groups and parties, further expanding the potential customer base. Also the target audience include individuals who appreciate supporting local breweries and enjoy a community-oriented atmosphere.
The primary market is the United States (95.0%), focusing on the local Everett, WA area. Canada (2.0%) represents a secondary market due to proximity and shared cultural preferences for craft beer.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 2 (35.0%) or 3-4 (40.0%) people and have a medium (55.0%) to high (30.0%) income, suggesting disposable income for leisure activities.
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