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Industry Landscape
The US craft beer industry is dynamic, facing competition but also sustained growth, particularly in taproom sales. Consumers increasingly seek unique experiences, diverse beer styles, and family-friendly venues. Focus on innovation and community engagement remains crucial for success.
Total Assets Under Management (AUM)
Number of Craft Breweries in United States
~Approximately 9,700
(1% (2022-2023) CAGR)
- Slowed growth in brewery count in recent years.
- Continued expansion in taproom-focused models.
- Consolidation and closures for some smaller breweries.
Total Addressable Market
114.7 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Automated Brewing Systems
These systems offer precision control over brewing parameters, increasing consistency, efficiency, and allowing for experimentation with complex recipes.
Hyper-Local Delivery Platforms
Platforms integrating with taproom POS systems to offer on-demand delivery of packaged beer, leveraging existing customer bases and expanding reach within a limited radius.
AI-Powered Customer Personalization
Utilizing AI to analyze customer preferences from past purchases and loyalty program data to offer tailored recommendations and personalized marketing messages.
Impactful Policy Frameworks
Craft Beverage Modernization and Tax Reform Act of 2017 (CMTRA)
This federal act made permanent reduced excise taxes for brewers, cider makers, and winemakers on their first 60,000 barrels of beer produced annually, with a tiered system for larger producers.
The CMTRA significantly reduces At Large Brewing's federal excise tax burden, directly improving their profit margins and enabling investment in operations or growth.
Washington State Liquor and Cannabis Board (WSLCB) Tied-House Law Revisions (Ongoing)
While not a single act, the WSLCB continually reviews and updates 'tied-house' laws that govern the relationships between manufacturers, distributors, and retailers, potentially impacting self-distribution and taproom sales.
Ongoing revisions to WSLCB tied-house laws could affect At Large Brewing's ability to self-distribute, conduct direct-to-consumer sales, and engage in promotional activities, requiring adaptability to remain compliant.
Washington State Senate Bill 5764 (2022) - Alcoholic Beverage Delivery
This bill expanded the ability for licensed breweries, wineries, and distilleries in Washington State to deliver alcoholic beverages directly to consumers, with certain restrictions on volume and licensing.
SB 5764 directly benefits At Large Brewing by allowing them to offer local delivery services, expanding their sales channels and convenience for consumers beyond in-taproom purchases.
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