Top Marketing Strategies for At Large Brewing & Taproom

At Large Brewing & Taproom User Persona

Name:

John

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Discover new and interesting craft breweries in the Everett area to visit on weekends with friends
• Find a local brewery with a strong sense of community and events where he can become a regular
• Explore different IPA styles and expand his palate, potentially transitioning from casual drinker to craft beer enthusiast

Frustrations

• Dealing with the limited selection and crowded atmosphere of generic bars
• Finding it time-consuming to research and identify high-quality craft breweries that align with his preferences
• Lacking a sense of community or belonging in his current social spaces, desiring a more niche and engaging environment

Name:

Sarah

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Find a brewery with a welcoming and aesthetically pleasing ambiance to enjoy after-work drinks with colleagues
• Stay updated on the latest local brewery events and happenings in Everett
• Share her experiences and connect with other craft beer enthusiasts on social media

Frustrations

• Feeling overwhelmed by the sheer number of brewery options in Everett, unsure which ones align with her preferences
• Encountering breweries with a lack of atmosphere or a purely male-dominated environment
• Missing out on limited-time beer releases or special events due to a lack of awareness

Name:

Mike

Age :

45

Gender :

Male

Occupation :

Project Manager

Industry :

Construction

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Enjoy high-quality craft beers in a relaxed and comfortable setting after a long day at work
• Celebrate special occasions with friends and family in a private event space at the brewery
• Support local businesses and become a valued member of the At Large Brewing community

Frustrations

• Struggling to find a brewery that caters to both his love for craft beer and his desire for a more mature and laid-back atmosphere
• Dealing with the inconvenience and cost of organizing gatherings at restaurants or bars that lack a dedicated event space
• Feeling disconnected from the local community and seeking opportunities to engage with like-minded individuals

At Large Brewing & Taproom Geographic and Demographic Insights

Geographic Insights: The target market is heavily concentrated in the US, with a primary focus on local customers around Everett, WA. Limited international reach.

Demographic Insights: The target demographic consists mainly of Millennials and Gen X, skewed slightly towards men, reflecting typical craft beer enthusiast demographics.

At Large Brewing & Taproom Socio-economic Profile

Household and Income Insights: The target audience mostly comprises individuals or small families with moderate income levels, allowing for disposable income to spend on craft beer.

Educational and Employment Insights: The majority of the target audience are employed full-time with at least some college education, indicating a higher disposable income and interest in craft beer.

At Large Brewing & Taproom Behavioral Insights

Interest-Based Insights: Target users are passionate about craft beer, homebrewing, and enjoy the local music scene, outdoor activities, food festivals, and embrace Pacific Northwest culture and travel.

Technology and Social Media Usage: The target audience actively uses social media platforms like Instagram, Facebook, and Youtube. They primarily use mobile devices (Android & iOS) and desktops.

At Large Brewing & Taproom Top Competitors