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Executive Summary
At Large Brewing & Taproom is a microbrewery located in Everett, WA, specializing in craft beer, particularly IPAs. They offer a rotating tap list, indoor and outdoor seating, food trucks, and host private events. They also have a "Most Wanted Member's" program offering exclusive perks to members.
Industries
Major Markets
United States
Canada
United KingdomAt Large Brewing & Taproom Top Products
Brand Positioning
Customer Sentiments
At Large Brewing & Taproom Key Value Propositions
At Large Brewing & Taproom SWOT Analysis
Strengths
Focus on IPAs, a popular beer style.
Rotating tap list provides variety & novelty.
Strong community focus with events & membership.
Weaknesses
Limited food menu, relying on food trucks.
Location in Everett might not attract Seattle crowd.
Competition from established breweries in the area.
Opportunities
Expand food offerings through partnerships.
Host events targeting specific demographics.
Collaborate with local businesses & organizations.
Threats
Changing consumer preferences in craft beer.
Rising competition from new breweries.
Economic downturn impacting consumer spending.
The industry is Craft Brewery and Taproom.
Market Growth Stage
Pace of Market Growth
At Large Brewing & Taproom Target Audience
Geographic Insights
The target market is heavily concentrated in the US, with a primary focus on local customers around Everett, WA. Limited international reach.
Top Countries
United States
98% market share
Canada
1% market share
United Kingdom
0.3% market share
Germany
0.2% market share
Australia
0.5% market share
At Large Brewing & Taproom Audience Segments
The target audience is craft beer lovers, particularly those interested in IPAs and a rotating selection of beers. They are likely local to the Everett, WA area, seeking a brewery with a welcoming ambiance for both individuals and groups.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor At Large Brewing & Taproom
Value-Based Pricing Implementation
This strategy allows At Large Brewing to emphasize the value of the membership program to craft beer enthusiasts. By showcasing the perks and benefits, the brewery can justify the premium pricing and attract members who appreciate the exclusive experience.
Learn morePersonalized User Onboarding
Tailored onboarding experiences can build stronger relationships with new members. By introducing the benefits and features specific to the 'Most Wanted Member's' program, the brewery can encourage member engagement and loyalty.
Learn moreContent-Specific Call-to-Action Optimization
At Large Brewing can create targeted CTAs that align with specific content, like articles about their craft beer process or events. This will guide users towards specific actions, such as joining the membership program or visiting the taproom.
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