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Major Markets
United States
Canada
MexicoKey Competitors
At Large Brewing & Taproom Top Products
Brand Positioning
At Large Brewing & Taproom positions itself as a community-centric microbrewery in Everett, WA, offering diverse craft beers, a welcoming family and dog-friendly atmosphere, and versatile event hosting capabilities for social gatherings.
Customer Sentiments
Customer sentiment appears positive, driven by the diverse beer selection, family-friendly environment, and loyalty program which suggests engagement and satisfaction. The popularity of the 'Most Wanted Member' program, despite being full, further indicates strong customer loyalty and demand.
At Large Brewing & Taproom Key Value Propositions
At Large Brewing & Taproom offers a diverse selection of craft beers and beverages within a welcoming, family and dog-friendly taproom environment. It also serves as a versatile venue for group gatherings and private events, fostering community engagement in Everett, WA.
At Large Brewing & Taproom SWOT Analysis
Strengths
Wide variety of rotating craft beers.
Family and dog-friendly taproom with diverse seating.
Ability to host private events and group reservations.
Weaknesses
Limited in-house food options; mostly pizzas and snacks.
Single location limits market reach.
Cashless policy might deter some customers.
Opportunities
Expand loyalty program and membership benefits.
Increase food truck variety or partnership frequency.
Host more diverse local events to attract new crowds.
Threats
Competition from other local breweries and taprooms.
Economic downturns affecting discretionary spending.
Changing consumer preferences in craft beverage market.
Market Growth Stage
Pace of Market Growth
At Large Brewing & Taproom Target Audience
Geographic Insights
Primarily serving the local Everett, WA area, At Large Brewing & Taproom focuses on its immediate community and surrounding regions in the US.
Top Countries
United States
99.8% market share
Canada
0.1% market share
Mexico
0% market share
United Kingdom
0% market share
Germany
0% market share
At Large Brewing & Taproom Audience Segments
Dedicated Craft Beer Enthusiast
25-55 years
Male • Female
Everett, WA • Surrounding Seattle Metro Area
Social Event Organizer
30-65 years
Male • Female
Everett, WA • Seattle Metro Area
Family & Casual Diner
25-45 years
Male • Female
Everett, WA
Local Community Patron
21-75 years
Male • Female
Everett, WA
Young & Social Explorer
21-35 years
Male • Female
Everett, WA • University Districts
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor At Large Brewing & Taproom
Referral Contest
Launch a referral contest to incentivize current customers to spread the word about At Large Brewing & Taproom. This will help acquire new customers through word-of-mouth marketing and expand brand awareness within the local Everett community.
Learn moreCharitable Sales Contribution
Implement a program where a portion of sales from a specific beer or event goes to a local charity. This initiative will enhance the brewery's reputation, attract socially conscious customers, and foster goodwill within the community.
Learn moreLoyalty Program Implementation
Enhance the current 'Most Wanted Member's' program by adding more tiers or benefits to further incentivize customer loyalty. A robust program with attractive rewards will drive repeat business and increase customer lifetime value.
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