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Executive Summary
At Large Brewing & Taproom is a craft brewery and taproom located in Everett, WA, offering a diverse selection of handcrafted beers, along with ciders, seltzers, and wines. They operate a 3-barrel brew house, allowing for constant rotation and experimentation with their tap list. The taproom features a family and dog-friendly environment with both indoor and outdoor seating, including fire pits. They offer a food menu with pizzas and snacks, complemented by rotating food trucks and events. The business also provides options for private events and reservations, catering to larger groups. The 'Most Wanted Member' program fosters customer loyalty through exclusive perks and community engagement. Overall, At Large Brewing aims to create a welcoming space where people can enjoy quality craft beverages and food in a relaxed and social setting.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
At Large Brewing & Taproom Top Products
Brand Positioning
At Large Brewing & Taproom is a community-focused craft brewery in Everett, WA, offering diverse handcrafted beers, a family/dog-friendly atmosphere, and engaging experiences like rotating food trucks and events, creating a welcoming space for craft beverage and food enthusiasts.
Customer Sentiments
Customer sentiment appears positive due to the brewery's dog-friendly environment, diverse beer selection, and community focus, as evidenced by the 'Most Wanted Member' program and engaging events. The emphasis on creating a relaxed and social setting likely contributes to favorable customer experiences.
At Large Brewing & Taproom Key Value Propositions
At Large Brewing & Taproom offers a diverse and rotating selection of handcrafted beers in a family and dog-friendly atmosphere, complemented by engaging events and a strong sense of community. This provides customers with a unique and welcoming experience that goes beyond just enjoying a beer.
At Large Brewing & Taproom SWOT Analysis
Strengths
Diverse selection of handcrafted beers.
Family and dog-friendly environment.
Loyalty program with exclusive perks.
Weaknesses
Limited brand awareness outside Everett.
Reliance on local customer base.
Small brew house capacity limits production.
Opportunities
Expand event offerings to attract diverse crowds.
Increase brand visibility through local partnerships.
Offer online ordering for local beer delivery.
Threats
Increased competition from other breweries.
Changing consumer preferences in beer styles.
Economic downturn affecting discretionary spending.
The industry or domain of At Large Brewing & Taproom is craft brewing and hospitality. More specifically, it operates within the microbrewery and taproom segment of the craft beer industry. The business also touches on the food service industry through its pizza and snack offerings, as well as the events and entertainment industry through its food truck events and private event rentals.
Market Growth Stage
Pace of Market Growth
At Large Brewing & Taproom Target Audience
Geographic Insights
The primary market is the United States (95.0%), focusing on the local Everett, WA area. Canada (2.0%) represents a secondary market due to proximity and shared cultural preferences for craft beer.
Top Countries
United States
95% market share
Canada
2% market share
United Kingdom
1% market share
Australia
1% market share
Germany
1% market share
Recommended Marketing Strategiesfor At Large Brewing & Taproom
Loyalty Program Implementation
Implement a tiered loyalty program to reward repeat customers with exclusive perks, discounts, and early access to new beer releases. This will increase customer retention and encourage more frequent visits, ultimately driving revenue and fostering a stronger community around At Large Brewing.
Learn moreReferral Contest
Launch a referral contest where existing customers can earn rewards for referring new customers. This will leverage the power of word-of-mouth marketing to expand the customer base and generate organic growth within the Everett community and beyond.
Learn moreCause-Based Incentives
Partner with a local charity or environmental organization and donate a portion of sales from a specific beer or event to the cause. This will attract customers who align with the brewery's values, enhance brand image, and create a positive impact on the local community.
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