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Atica Global Inc. Target Audience
Atica Global's target audience consists primarily of hotels, particularly independent hotels or smaller chains, and potentially other SMBs within the hospitality industry. They focus on businesses seeking to improve their revenue management, digital strategy, and sales processes. The company specifically targets hotels looking to increase their revenue through digital and local marketing automation, optimize their presence on online travel agencies (OTAs), secure group and corporate business, and enhance their online reputation. Given the mention of 'last-mile sales,' they are likely targeting businesses that need assistance in closing deals and managing customer relationships effectively.
User Segments
Age: 42
Gender: Male
Occupation: General Manager
Education: Master's Degree, Business Administration
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 45
Gender: Male
Occupation: Revenue Manager
Education: Master's Degree, Finance
David Miller
Goals
- Increase hotel revenue by 15% year-over-year using digital strategies
- Improve guest satisfaction scores by optimizing online reputation management
- Streamline sales processes by implementing an effective CRM system and automation
Pain Points
- Difficulty integrating new tech with legacy systems
- Inconsistent data across different platforms
- Lack of time for strategic planning due to daily operational issues
Atica Global Inc. Geographic Distribution
The primary market for Atica Global is the United States, followed by the United Kingdom, Canada, Australia, and India, reflecting a focus on English-speaking markets with developed hospitality sectors.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target users mainly live in households of 2-4 people with medium to high income levels, suggesting financial stability and decision-making power for hospitality investments.
Employment Status
Income Distribution
Education Level
Atica Global Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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