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Atica Global is a last-mile sales and digital strategy company that specializes in providing technology-driven commercial management solutions to hotels and SMBs. They disrupt traditional sales processes by using their proprietary lead generation and CRM tool to identify local businesses and their contacts, and employ automated digital email campaigns to introduce hotels to key decision-makers. They provide hands-on digital strategy and reactive sales management, including RFP responses, to maximize revenue from brand and third-party websites. Atica aims to empower businesses with revenue growth and operational efficiency by blending talent and technology, delivering services such as revenue management, OTA performance management, and online reputation management. Their solutions also extend to refining website content, tracking hotel reputation, and providing data-driven revenue forecasts. They operate with a client-centric approach, focusing on understanding unique needs and building lasting partnerships.
Major Markets
Key Competitors
OTA Insight
Duetto
OTA Insight
Strong brand recognition
Comprehensive data analytics
Wide range of features
High pricing
Complex user interface
Limited customization options
Expansion into emerging markets
Development of AI-driven solutions
Integration with new data sources
Intense competition
Data security concerns
Changing OTA landscape
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