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Atica Global is a last-mile sales and digital strategy company that specializes in providing technology-driven commercial management solutions to hotels and SMBs. They disrupt traditional sales processes by using their proprietary lead generation and CRM tool to identify local businesses and their contacts, and employ automated digital email campaigns to introduce hotels to key decision-makers. They provide hands-on digital strategy and reactive sales management, including RFP responses, to maximize revenue from brand and third-party websites. Atica aims to empower businesses with revenue growth and operational efficiency by blending talent and technology, delivering services such as revenue management, OTA performance management, and online reputation management. Their solutions also extend to refining website content, tracking hotel reputation, and providing data-driven revenue forecasts. They operate with a client-centric approach, focusing on understanding unique needs and building lasting partnerships.

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

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OTA Insight

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Top Marketing Channels

OTA Insight

  • Content & Social Media Marketing
  • Examples: Blog posts, webinars, case studies, engaging posts, interactive content, personalized email sequences
  • Campaigns: Content Marketing for Revenue Management, Social Media Engagement for Hotels, Email Marketing for Hotelier Education
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, industry-specific banner ads, retargeting on hotel websites, SEO optimization, keyword targeting
  • Campaigns: SEO for Hotel Revenue Solutions, Paid Advertising for Hotel Tech, Retargeting Campaigns for Website Visitors
  • Events & Partnerships
  • Examples: HITEC, The Hotel Show, webinars with hotel associations, sponsored sessions, booth presence
  • Campaigns: Hotel Tech Trade Shows, Industry Conferences, Partner Webinars

Top Sales Channels

  • Direct & Partner Sales
  • Sales reps contacting hotel groups, integration with PMS systems, offering basic features for free, upselling to premium plans
  • Direct Sales to Hotel Chains, Strategic Partnerships with PMS Providers, Freemium Model for Lead Generation
  • Online Sales & Self-Service
  • Request a demo button on website, free trial with limited features, online tutorials, knowledge base
  • Online Demo Requests, Free Trial Sign-ups, Self-Service Onboarding
  • Lead Nurturing
  • Sending follow-up emails to webinar attendees, targeted emails based on hotel type, customized demos based on needs
  • Webinar Follow-up, Targeted Email Campaigns, Personalized Product Demos

Atica Global Inc. SWOT Analysis

Strengths

Strong brand recognition

Comprehensive data analytics

Wide range of features

Weaknesses

High pricing

Complex user interface

Limited customization options

Opportunities

Expansion into emerging markets

Development of AI-driven solutions

Integration with new data sources

Threats

Intense competition

Data security concerns

Changing OTA landscape

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