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Major Markets
Key Competitors
Asignio positions itself as a cybersecurity innovator providing a highly secure, passwordless, and user-friendly multi-biometric authentication solution. It targets enterprises seeking to eliminate phishing and account takeover risks through dynamic, secret-by-design technology universally compatible with existing IAM systems.
Customer sentiment appears positive, as Asignio directly addresses key pain points like sophisticated cyber threats, integration complexities, and balancing security with user experience. They are offering solutions for common frustrations by mitigating fraud and improving operational efficiency.
Asignio's key value proposition is its innovative dual-biometric (handwriting + facial) passwordless MFA that offers superior protection against phishing and hacking. It provides an effortless user experience and seamless integration with existing IAM platforms, reducing deployment costs and enhancing overall security posture.
Unique dual-biometric approach (handwriting + facial).
Passwordless and inherently phishing/hacking resistant.
Universal compatibility with leading IAM platforms.
New technology adoption can face skepticism.
Limited public information on pricing and specific case studies.
Relies on user's willingness to adopt new biometric methods.
Growing demand for robust passwordless solutions.
Expanding market for fraud prevention in digital transactions.
Partnerships with enterprises seeking enhanced security.
Rapid evolution of cyber threats.
Competition from established IAM providers.
Data privacy concerns around biometric data.
The primary market for Asignio is the US and UK, with significant presence expected in other developed nations focusing on digital security and enterprise solutions.
United States
40.5% market share
United Kingdom
15.2% market share
Germany
10.3% market share
Canada
8% market share
Australia
6.5% market share
35-55 years
Male • Female
North America • Europe • Asia
30-50 years
Male • Female
Global
28-45 years
Male • Female
Global
40-60 years
Male • Female
Global
25-40 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
Create an interactive ROI calculator on the Asignio website. This tool would allow potential customers, like CISOs and CTOs, to input their current authentication costs, security breach expenses, and fraud losses, and then see a projection of how much Asignio's solution could save them, thus demonstrating tangible value and justifying their investment.
Learn moreDevelop a highly personalized onboarding experience for new Asignio users. This could involve tailoring the initial setup and training materials to the specific IAM platforms they use (Ping, Okta, Duo, Microsoft) and the specific use cases they're addressing (onboarding, account access, etc.), leading to quicker adoption and greater satisfaction.
Learn moreOffer a clear and compelling product satisfaction guarantee. This reduces the perceived risk for potential customers, particularly those concerned about the integration process and the effectiveness of the dual-biometric authentication, increasing their confidence in trying Asignio's passwordless MFA.
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