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Asignio is a cybersecurity company offering a passwordless multi-factor authentication solution using handwriting and facial biometrics. They aim to replace passwords and enhance security by providing a phishing and hack-resistant authentication system. Asignio is ISO/IEC 27001 certified and integrates with popular authentication platforms.
Company : Asignio
Industry : CybersecurityAuthenticationIdentity Verification
Asignio Key Value propositions
Asignio Latest news
Asignio | LinkedIn
Jan 27, 2022 ... Skip to main content LinkedIn · Join now Sign in ... Exciting News from Asignio! We are ... https://lnkd.in/gZn9w_GS Stay tuned for updates!
2024 Board of Trustees – TiE – Global Entrepreneurship Organization
Dharti Arvind Desai TiE New York. Kanchana-Raman. Kanchana Raman TiE Atlanta. 72ee247d-41e8-4918-8eec-cbe1e5c9f089. Kevin S. Parikh TiE_Southcoast_OC ED.
To Selfie or Not to Selfie: Is There a Safe Way to Use Selfies for ...
top of page. Asignio MFA. Solution · Blog · About · Sign ... news regarding using selfies for authentication and verification. ... Asignio's Take on the FTC's ...
Burn-out an "occupational phenomenon": International Classification ...
May 28, 2019 ... Burn-out is included in the 11th Revision of the International Classification of Diseases (ICD-11) as an occupational phenomenon.
Asignio SWOT Analysis
Strengths
Strong value proposition for passwordless security.Integration with existing platforms.Focus on user-friendliness.
Weaknesses
Relatively unknown brand compared to established players.Dependence on biometric data may raise privacy concerns for some users.Potential challenges in convincing users to move away from familiar password-based systems.
Opportunities
Growing demand for passwordless solutions due to increasing cyber threats.Expansion into new verticals beyond finance, healthcare, and government.Strategic partnerships to enhance market reach and product offerings.
Threats
Competition from established cybersecurity companies with broader portfolios.Rapid technological advancements requiring continuous innovation.Evolving regulatory landscape regarding data privacy and security.
Top Marketing Strategies for Asignio
Personalized User Onboarding
This strategy aims to provide a tailored onboarding experience for new users, making them comfortable with Asignio's passwordless authentication solution. It will boost user engagement and reduce churn by ensuring users understand and fully utilize the product's benefits.
Content-Specific Call-to-Action Optimization
This strategy involves tailoring call-to-action (CTA) messages to specific content pieces, aligning them with the relevant benefits for CSOs and IT Managers. This approach helps increase conversion rates by addressing the specific concerns and needs of the target audience.
Product-Led Growth: Experience First, Sign-up Second
This strategy emphasizes showcasing Asignio's value proposition through a free trial or limited-access experience. By allowing users to experience the benefits of passwordless authentication firsthand, the strategy drives conversions by increasing confidence and reducing the barrier to entry.
Asignio User Persona
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Asignio Geographic and Demographic Insights
Geographic Insights: Asignio's primary market is the US, with a significant share, followed by the UK, Canada, Germany, and Australia.
Top Countries
United States
60%
United Kingdom
15%
Canada
10%
Germany
7.5%
Australia
7.5%
Demographic Insights: Asignio's target audience consists mainly of professionals aged 25-54, with a slightly higher male representation, reflecting the gender distribution in cybersecurity roles.
Age Distribution
Gender Distribution
Asignio Socio-economic Profile
Household and Income Insights: Asignio's target users typically belong to households of 2-4 people with medium to high income levels, consistent with their professional profiles.
Educational and Employment Insights: Asignio's target audience is highly educated with a majority having university degrees and employed full-time, highlighting their expertise and decision-making roles in organizations.
Households Size
Income Distribution
Education Level
Employment Status
Asignio Behavioral Insights
Interest-Based Insights: Asignio's target users are interested in cybersecurity, data privacy, technology trends, business news, finance, compliance, and risk management.
Technology and Social Media Usage: Asignio's target users primarily use desktop devices and engage heavily on LinkedIn, showcasing their professional focus and networking habits.
Interests
Device Breakdown
Social Media Usage
Asignio Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| HYPR | 35% | Passwordless Authentication, Multi-Factor Authentication, Zero Trust Security |
| Beyond Identity | 30% | Passwordless Identity Management, Continuous Authentication, Zero Trust Security |
| Transmit Security | 25% | Customer Identity and Access Management, Fraud Prevention, Zero Trust Security |
