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Asignio Target Audience

Asignio's target audience encompasses a wide range of organizations and individuals concerned with online security and user authentication. Specifically, this includes enterprises looking to enhance the security of their customer and employee accounts, financial institutions aiming to prevent fraud and account takeovers, healthcare providers safeguarding patient data, and e-commerce platforms seeking to protect user transactions. The target audience also includes IT professionals, security officers, and compliance managers responsible for implementing and maintaining secure authentication systems. Moreover, Asignio targets businesses that utilize authentication providers like Ping, Okta, Duo, and Microsoft, as their solution integrates seamlessly with these platforms. The solution is also suitable for organizations that require strong authentication for onboarding, account access, recovery, and step-up authentication scenarios.

User Segments

Age: 38

Gender: Male

Occupation: IT Security Manager

Education: Master's Degree, Information Security

Age: 42

Gender: Female

Occupation: Senior IT Manager

Education: Bachelor's Degree, Computer Science

Age: 35

Gender: Male

Occupation: Risk Management Officer

Education: Master's Degree, Risk Management

David Miller

David Miller

Age: 38
Gender: Male
Occupation: IT Security Manager
Education: Master's Degree, Information Security
Industry: Cybersecurity
Channels: LinkedInYouTubeX

Goals

  • Implement a robust multi-factor authentication system that minimizes the risk of data breaches and unauthorized access
  • Streamline the user authentication process to improve employee productivity and customer satisfaction
  • Stay ahead of emerging cyber threats by adopting innovative and dynamic biometric authentication technologies.

Pain Points

  • Difficulty in finding authentication solutions that balance strong security with user convenience
  • Concern over the rising sophistication of phishing and deepfake attacks targeting user credentials
  • Struggle to integrate new authentication methods with existing legacy systems and infrastructure.

Asignio Geographic Distribution

The primary markets for Asignio are the United States and the United Kingdom, accounting for nearly half of the user base. Other significant markets include Canada, Germany, and Australia.

Top Countries

United States flag

United States

30%
United Kingdom flag

United Kingdom

18%
Canada flag

Canada

15%
Germany flag

Germany

12%
Australia flag

Australia

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people, reflecting family or dual-income situations. A significant portion enjoys a high income, indicative of their professional roles and responsibilities.

Employment Status

Income Distribution

Education Level

Asignio Behavior Analysis

Behavior Profile

Cybersecurity
Identity Management
Biometrics
Fintech
Cloud Security
Privacy
Technology
Passwordless
Multi-Factor Authentication
Risk Management
Compliance
User Experience
Integration
Mobile Security
Data Protection
Fraud Prevention

Device Breakdown

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