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Arts Iowa Target Audience

The target audience consists of residents of Eastern Iowa and surrounding areas interested in attending performances by Orchestra Iowa, Ballet Quad Cities, Cedar Rapids Opera Theatre, and other arts institutions. It includes families looking for entertainment (e.g., Wild Kratts Live!), music enthusiasts of various genres (classical, jazz, rock), and individuals seeking cultural experiences. Also targets potential donors and subscribers to Orchestra Iowa and Opus Concert Café.

User Segments

Arts Iowa Geographic Distribution

Arts Iowa primarily targets the Eastern Iowa region, holding 85% of the market. Surrounding states contribute 10%, with minimal engagement beyond the Midwest.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily live in households of 2-4 people. Income levels are predominantly medium to high, reflecting the cost of attending arts and cultural events.

Employment Status

Income Distribution

Education Level

Arts Iowa Behavior Analysis

Behavior Profile

Live Music
Theater
Cultural Events
Fine Dining
Local Events
Art Galleries
Travel
Reading
Family Entertainment
Classical Music
Jazz
Opera
Online Ticketing
Mobile App Usage
Venue Rental

Device Breakdown

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