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The target audience consists of residents of Eastern Iowa and surrounding areas interested in attending performances by Orchestra Iowa, Ballet Quad Cities, Cedar Rapids Opera Theatre, and other arts institutions. It includes families looking for entertainment (e.g., Wild Kratts Live!), music enthusiasts of various genres (classical, jazz, rock), and individuals seeking cultural experiences. Also targets potential donors and subscribers to Orchestra Iowa and Opus Concert Café.
Arts Iowa primarily targets the Eastern Iowa region, holding 85% of the market. Surrounding states contribute 10%, with minimal engagement beyond the Midwest.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users primarily live in households of 2-4 people. Income levels are predominantly medium to high, reflecting the cost of attending arts and cultural events.
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