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Hancher Auditorium
Des Moines Performing Arts
Top Marketing Channels
Hancher Auditorium
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, Twitter updates
- Campaigns: Season Launch Campaign, Behind-the-Scenes Access, Performer Spotlight Series
- Email Marketing
- Examples: Weekly newsletter, Performance announcements, Donor updates
- Campaigns: Early Bird Ticket Access, Exclusive Donor Pre-sales, Upcoming Event Reminders
- Print Advertising
- Examples: Local newspaper ads, University of Iowa publications, Program guides
- Campaigns: Fall Performance Series, Spring Arts Festival, Student Discount Promotions
Top Sales Channels
- Online Ticketing Platform
- Official website, Third-party ticketing partners, Mobile app
- Early Bird Season Passes, Group Sales Discounts, Flex Pass Options
- Box Office Sales
- In-person at Hancher Box Office, Phone sales, Will-call services
- Student Rush Tickets, Last-Minute Deals, Gift Certificate Purchases
- Subscription Sales
- Season subscriptions, Themed series packages, Pick-your-own packages
- Renew Your Subscription Now, New Subscriber Welcome Offer, Create Your Own Series
Arts Iowa SWOT Analysis
Strengths
Strong affiliation with a major university (University of Iowa) providing stable funding and student engagement
Diverse programming across various performing arts genres
State-of-the-art facilities and performance spaces.
Weaknesses
May be perceived as primarily serving the university community
potentially limiting broader public appeal
Dependence on university funding and policies could impact programming decisions
Geographic location might be less central for some regional audiences.
Opportunities
Collaborate with university departments for interdisciplinary projects and research
Expand educational outreach to K-12 schools within the region
Leverage alumni networks for fundraising and audience development.
Threats
Competition from other regional performing arts centers and venues
Changes in university budget allocations impacting artistic programming
Shifting audience preferences and decreased interest in traditional performing arts.
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