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Applivity is a technology consulting company specializing in IT staff augmentation and custom software development. They offer a range of services, including mobile and web application development, cloud solutions, and Microsoft Business Solutions. They are a customer-centric company that takes pride in delivering high-quality solutions that help their clients achieve their business goals.
Company : Applivity
Industry : Information TechnologySoftware DevelopmentIT Staff Augmentation
Applivity Key Value propositions
Applivity Latest news
Applivity | LinkedIn
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Applivity SWOT Analysis
Strengths
Experienced team with diverse tech skills.Customer-centric approach, focus on delivering high-quality solutions.Flexible engagement models (project-based, managed services).
Weaknesses
Limited brand awareness compared to larger IT consulting firms.Potential challenges in attracting and retaining top talent in a competitive market.Reliance on remote teams may pose communication or coordination challenges.
Opportunities
Growing demand for IT staff augmentation and custom software development.Expansion into new markets and industries leveraging existing expertise.Strategic partnerships to enhance service offerings and reach.
Threats
Intense competition in the IT consulting industry.Rapid technological advancements require continuous innovation and upskilling.Economic fluctuations can impact client budgets and demand for services.
Top Marketing Strategies for Applivity
Applivity User Persona
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Applivity Geographic and Demographic Insights
Geographic Insights: Applivity's primary market is the United States, capturing 60% of users, followed by the United Kingdom and Canada. This suggests a focus on English-speaking markets with high technology adoption rates.
United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Applivity's target audience is primarily male (60%) and aged between 25-44 (65%), reflecting decision-makers in tech-driven businesses.
Applivity Socio-economic Profile
Household and Income Insights: Applivity's target audience primarily falls within the 'Medium' income bracket and typically has households of 2-4 people.
Educational and Employment Insights: Applivity primarily targets users with University or College-level education (70%) employed full-time (65%), often in leadership roles.
Applivity Behavioral Insights
Interest-Based Insights: Applivity's audience is interested in technology, business news, startups, digital transformation, cloud computing, cybersecurity, and leadership, aligning with their services.
Technology and Social Media Usage: Applivity's audience prefers desktop devices (64.2%) and heavily uses LinkedIn (90.2%) and YouTube (72.3%), indicating a professional online presence.
Applivity Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Globant | 40% | IT Consulting, Digital Transformation, Software Development |
EPAM Systems | 35% | Software Engineering, Digital Product Development, Consulting |
Luxoft | 25% | Digital Strategy, Engineering Services, Cloud Solutions |