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Executive Summary

Industries

IT ServicesSoftware DevelopmentStaff Augmentation

Major Markets

United States flagUnited States
United Arab Emirates flagUnited Arab Emirates
Pakistan flagPakistan

Key Competitors

Applivity Top Products

Map Learner App
Mautic by Applivity
Microsoft Product Solutions by Applivity

Brand Positioning

Applivity is a global, customer-centric technology partner specializing in custom software development and IT staff augmentation, empowering businesses from startups to enterprises to achieve digital transformation.

Customer Sentiments

Customers likely view Applivity positively due to their customer-centric approach, willingness to share development risks, and focus on delivering quality solutions tailored to specific industry needs. The provision of budget ranges in their consultation form also suggests a transparency that would be valued by budget-conscious clients.

Applivity Key Value Propositions

Applivity offers tailored IT solutions and expert staff augmentation, acting as a reliable technology partner that shares development risks. They empower businesses to innovate and scale through custom software development and access to skilled remote teams across diverse industries.

Custom Software Development
IT Staff Augmentation
Digital Transformation Partner
Industry-Specific Expertise

Applivity SWOT Analysis

Strengths

Global presence with offices in USA, UAE, and Pakistan.

Customer-centric approach, sharing development risks.

Expertise in diverse technologies and industries.

Weaknesses

Pricing model not explicitly stated as subscription-based.

Limited public information on specific case studies.

Relatively smaller brand recognition compared to competitors.

Opportunities

Expanding digital transformation market demand.

Growing need for skilled remote IT talent.

Leveraging specialized industry expertise for niche markets.

Threats

Intense competition from established IT service giants.

Rapid technological changes requiring constant adaptation.

Economic downturns impacting IT project budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Applivity Target Audience

View Details

Geographic Insights

Applivity targets North America, Middle East, and South Asia, leveraging its US, UAE, and Pakistan offices to serve a global client base.

Top Countries

United States flag

United States

50% market share

United Arab Emirates flag

United Arab Emirates

25% market share

Pakistan flag

Pakistan

10% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

5% market share

Applivity Audience Segments

The Visionary Startup Founder

25-45 years

Male • Female

USA • UAE

The Corporate Innovation Leader

35-55 years

Male • Female

USA • UAE • Pakistan

The Tech Project Manager

28-40 years

Male • Female

USA • Pakistan

The Business Growth Strategist

30-50 years

Male • Female

USA • UAE

The CTO/Lead Architect

28-45 years

Male • Female

Pakistan • UAE • USA

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Applivity

Interactive ROI Calculator

Create an interactive ROI calculator on the Applivity website, allowing potential clients to input their current situation and desired outcomes. This will demonstrate the potential value and cost savings of using Applivity's services, making the investment more tangible and justified.

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In-depth Buyer's Guide Creation

Develop a comprehensive buyer's guide that addresses the challenges and solutions relevant to Applivity's target audience (startups, scaling businesses, enterprises). This positions Applivity as a thought leader, educates potential clients, and generates qualified leads by offering valuable, actionable information.

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Personalized User Onboarding

Implement a personalized onboarding process for new clients, tailoring the experience to their specific needs and goals, whether it's custom software development or IT staff augmentation. This will improve client satisfaction, increase product adoption, and foster long-term relationships by showing value quickly.

Learn more

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