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Applivity

Applivity is a technology consulting company specializing in IT staff augmentation and custom software development. They offer a range of services, including mobile and web application development, cloud solutions, and Microsoft Business Solutions. They are a customer-centric company that takes pride in delivering high-quality solutions that help their clients achieve their business goals.

Company : Applivity

Industry : Information TechnologySoftware DevelopmentIT Staff Augmentation

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Key Competitors

Globant
EPAM Systems
Luxoft

Applivity Key Value propositions

Staff Augmentation
Custom Software Development
Cloud Solutions
Microsoft Business Solutions

Applivity SWOT Analysis

Strengths

Experienced team with diverse tech skills.Customer-centric approach, focus on delivering high-quality solutions.Flexible engagement models (project-based, managed services).

Weaknesses

Limited brand awareness compared to larger IT consulting firms.Potential challenges in attracting and retaining top talent in a competitive market.Reliance on remote teams may pose communication or coordination challenges.

Opportunities

Growing demand for IT staff augmentation and custom software development.Expansion into new markets and industries leveraging existing expertise.Strategic partnerships to enhance service offerings and reach.

Threats

Intense competition in the IT consulting industry.Rapid technological advancements require continuous innovation and upskilling.Economic fluctuations can impact client budgets and demand for services.

Top Marketing Strategies for Applivity

Personalized User Onboarding

This strategy helps Applivity personalize the onboarding experience for each new client. This creates a more positive first impression and increases the likelihood that they will adopt the platform and become long-term customers.

Content-Specific Call-to-Action Optimization

This strategy helps Applivity improve their conversion rates by tailoring their call-to-actions to the specific content being viewed. This ensures that visitors are always prompted to take the action that is most relevant to them.

Product-Led Growth: Experience First, Sign-up Second

This strategy encourages potential clients to experience the value of Applivity's services before committing to a paid plan. This allows Applivity to showcase the benefits of their services and encourage sign-ups based on real-world experience.

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Applivity User Persona

Applivity Geographic and Demographic Insights

Geographic Insights: Applivity's primary market is the United States, capturing 60% of users, followed by the United Kingdom and Canada. This suggests a focus on English-speaking markets with high technology adoption rates.

Top Countries

  • United States flag

    United States

    60%

  • United Kingdom flag

    United Kingdom

    15%

  • Canada flag

    Canada

    10%

  • Australia flag

    Australia

    7.5%

  • Germany flag

    Germany

    7.5%

Demographic Insights: Applivity's target audience is primarily male (60%) and aged between 25-44 (65%), reflecting decision-makers in tech-driven businesses.

Age Distribution

Gender Distribution

Applivity Socio-economic Profile

Household and Income Insights: Applivity's target audience primarily falls within the 'Medium' income bracket and typically has households of 2-4 people.

Educational and Employment Insights: Applivity primarily targets users with University or College-level education (70%) employed full-time (65%), often in leadership roles.

Households Size

Income Distribution

Education Level

Employment Status

Applivity Behavioral Insights

Interest-Based Insights: Applivity's audience is interested in technology, business news, startups, digital transformation, cloud computing, cybersecurity, and leadership, aligning with their services.

Technology and Social Media Usage: Applivity's audience prefers desktop devices (64.2%) and heavily uses LinkedIn (90.2%) and YouTube (72.3%), indicating a professional online presence.

Interests

TechnologyBusiness NewsStartupsDigital TransformationCloud ComputingCybersecurityLeadership

Device Breakdown

Social Media Usage

Applivity Top Competitors

Competitor
Estimated market share
Top domains
Globant40%IT Consulting, Digital Transformation, Software Development
EPAM Systems35%Software Engineering, Digital Product Development, Consulting
Luxoft25%Digital Strategy, Engineering Services, Cloud Solutions

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