Applivity : Market and Competitor Analysis

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Applivity is a technology consulting company specializing in IT staff augmentation and custom software development. They offer a range of services, including mobile and web application development, cloud solutions, and Microsoft Business Solutions. They are a customer-centric company that takes pride in delivering high-quality solutions that help their clients achieve their business goals.

Company : Applivity

Industry : Information TechnologySoftware DevelopmentIT Staff Augmentation

Major Markets

United States

United Kingdom

Canada

Key Competitors

Globant

EPAM Systems

Luxoft

Applivity Key Value propositions

Staff Augmentation

Custom Software Development

Cloud Solutions

Microsoft Business Solutions

Applivity Latest news

Applivity | LinkedIn

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Applivity SWOT Analysis

Strengths

Experienced team with diverse tech skills.Customer-centric approach, focus on delivering high-quality solutions.Flexible engagement models (project-based, managed services).

Weaknesses

Limited brand awareness compared to larger IT consulting firms.Potential challenges in attracting and retaining top talent in a competitive market.Reliance on remote teams may pose communication or coordination challenges.

Opportunities

Growing demand for IT staff augmentation and custom software development.Expansion into new markets and industries leveraging existing expertise.Strategic partnerships to enhance service offerings and reach.

Threats

Intense competition in the IT consulting industry.Rapid technological advancements require continuous innovation and upskilling.Economic fluctuations can impact client budgets and demand for services.

Top Marketing Strategies for Applivity

Personalized User Onboarding

This strategy helps Applivity personalize the onboarding experience for each new client. This creates a more positive first impression and increases the likelihood that they will adopt the platform and become long-term customers.

Content-Specific Call-to-Action Optimization

This strategy helps Applivity improve their conversion rates by tailoring their call-to-actions to the specific content being viewed. This ensures that visitors are always prompted to take the action that is most relevant to them.

Product-Led Growth: Experience First, Sign-up Second

This strategy encourages potential clients to experience the value of Applivity's services before committing to a paid plan. This allows Applivity to showcase the benefits of their services and encourage sign-ups based on real-world experience.

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Applivity User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

CTO

Industry :

FinTech

Education :

Masters, Computer Science

Preferred platforms

GOALS

Seeking a reliable technology partner to develop a mobile banking app that offers a seamless and secure user experience
Wants to implement a robust cloud-based infrastructure to improve data security and scalability while reducing IT costs
Aims to leverage data analytics and AI to personalize customer experiences and gain a competitive edge in the market

Frustrations

Frustrated with slow development cycles and missed deadlines from previous outsourcing partners
Concerned about data security and compliance in a rapidly changing regulatory landscape
Finding it difficult to attract and retain top tech talent in a competitive job market

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Head of IT

Industry :

E-commerce

Education :

Bachelors, Information Systems

Preferred platforms

GOALS

Needs to enhance the company's e-commerce platform to handle increasing customer traffic and transactions during peak seasons
Looking for a cost-effective way to augment their in-house IT team with skilled developers experienced in cloud technologies
Wants to improve customer engagement and retention by implementing personalized product recommendations and targeted marketing campaigns

Frustrations

Dealing with system outages and performance issues that impact customer experience and sales
Struggling to manage multiple IT projects with limited internal resources and expertise
Finding it challenging to stay up-to-date with the latest technology trends and integrate them into existing systems

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Founder & CEO

Industry :

Healthcare Technology

Education :

Bachelors, Business Administration

Preferred platforms

GOALS

Needs to develop a HIPAA-compliant mobile app that connects patients with healthcare providers and streamlines appointment scheduling
Seeking funding opportunities to support product development and expansion into new markets
Aims to build a strong online presence and brand awareness within the healthcare industry

Frustrations

Facing difficulties securing funding and navigating the complex regulatory landscape of healthcare technology
Lacking the technical expertise to build and launch a robust and secure healthcare platform
Finding it challenging to stand out in a crowded healthcare technology market and attract early adopters

Applivity Geographic and Demographic Insights

Geographic Insights: Applivity's primary market is the United States, capturing 60% of users, followed by the United Kingdom and Canada. This suggests a focus on English-speaking markets with high technology adoption rates.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Applivity's target audience is primarily male (60%) and aged between 25-44 (65%), reflecting decision-makers in tech-driven businesses.

Age Distribution

Gender Distribution

Applivity Socio-economic Profile

Household and Income Insights: Applivity's target audience primarily falls within the 'Medium' income bracket and typically has households of 2-4 people.

Educational and Employment Insights: Applivity primarily targets users with University or College-level education (70%) employed full-time (65%), often in leadership roles.

Households Size

Income Distribution

Education Level

Employment Status

Applivity Behavioral Insights

Interest-Based Insights: Applivity's audience is interested in technology, business news, startups, digital transformation, cloud computing, cybersecurity, and leadership, aligning with their services.

Technology and Social Media Usage: Applivity's audience prefers desktop devices (64.2%) and heavily uses LinkedIn (90.2%) and YouTube (72.3%), indicating a professional online presence.

Interests

TechnologyBusiness NewsStartupsDigital TransformationCloud ComputingCybersecurityLeadership

Device Breakdown

Social Media Usage

Applivity Top Competitors

Competitor	Estimated market share	Top domains
Globant	40%	IT Consulting, Digital Transformation, Software Development
EPAM Systems	35%	Software Engineering, Digital Product Development, Consulting
Luxoft	25%	Digital Strategy, Engineering Services, Cloud Solutions

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