City of Beavercreek, Ohio : Market and Competitor Analysis

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www.fvreb.bc.ca

www.c4at.com

The website belongs to the municipal government of Beavercreek, Ohio. It provides information about city services, news updates, events, and resources for residents. The website also includes agendas and minutes from city council meetings, as well as bid postings for potential contractors.

Company : City of Beavercreek, Ohio

Industry : Municipal GovernmentPublic ServiceLocal Administration

Major Markets

United States

Canada

United Kingdom

Key Competitors

City of Dayton

City of Kettering

Greene County, Ohio

City of Beavercreek, Ohio Key Value propositions

Community Engagement

City Services

Local Information

Resident Resources

City of Beavercreek, Ohio Latest news

Beavercreek, OH - Official Website | Official Website

Beavercreek is the largest city in Greene County, Ohio and is the second largest suburb of Dayton.

Public Service | Beavercreek, OH - Official Website

Public Service Department. 789 Orchard Lane Beavercreek, Ohio 45434. Email. Administration Ph: 937-427-5540. Fx: 937-431-5023.

Current Job Openings | Beavercreek, OH - Official Website

Thanks for checking out our job openings. See something that interests you? Apply here. Powered by BambooHR - HR software Opens in new window.

News Flash • City of Beavercreek Begins Stormwater Mitigatio

Jun 10, 2024 ... Additionally, it's important to note that the construction work in the parkland does not involve any park development. The project also ...

City of Beavercreek, Ohio SWOT Analysis

Strengths

Strong community engagementComprehensive online resourcesTransparent government

Weaknesses

Limited online engagement for younger demographicsPotential for website clutterReliance on traditional communication channels

Opportunities

Enhance social media presenceDevelop mobile app for city servicesFoster citizen participation in local initiatives

Threats

Competition from neighboring cities for residentsNegative public perception of government decisionsBudgetary constraints impacting city services

Top Marketing Strategies for City of Beavercreek, Ohio

Hyperlocal Content Marketing

Create and distribute high-quality, relevant content that caters to the specific needs and interests of Beavercreek residents. This will enhance engagement with the website, attract new visitors, and establish the city government as a trusted source of information.

Social Media Engagement

Leverage social media platforms like Facebook, Twitter, and Instagram to connect with residents, share timely updates, promote events, and provide quick access to essential city services. This will strengthen community ties and build a more interactive online presence.

Targeted Online Advertising

Run targeted online ads on platforms like Google Ads and Facebook Ads to reach specific demographics within Beavercreek, promoting key city services, events, and information relevant to their needs. This will increase website traffic and drive user engagement with specific content.

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City of Beavercreek, Ohio User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Stay informed about local school events and news that impact her students and their families
Find fun and engaging family-friendly activities and events happening in Beavercreek
Easily access and understand city resources and information related to parks, recreation, and community programs

Frustrations

Navigating a cluttered city website to find specific information about school closures or delays
Missing out on interesting local events due to a lack of easily accessible information
Difficulty finding reliable and up-to-date details about city parks, facilities, and their schedules

Name:

John Thompson

Age :

45

Gender :

Male

Occupation :

Project Manager

Industry :

Technology

Education :

Bachelor's Degree, Engineering

Preferred platforms

GOALS

Stay updated on local news and city council decisions that may affect his property taxes or quality of life
Find opportunities to engage with the community and participate in local government discussions or initiatives
Easily report any city service issues or concerns and track their resolution

Frustrations

Finding clear and concise minutes or summaries from city council meetings
Experiencing delays or difficulties in getting responses to inquiries or service requests made to the city
Lack of transparency in the city's budget and spending decisions

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Discover trendy restaurants, local shops, and entertainment options in Beavercreek
Find Instagrammable spots and aesthetically pleasing locations for photography or social media content
Stay updated on community events, festivals, or markets that cater to her interests

Frustrations

Lack of a comprehensive and visually appealing online directory or map of local businesses
Difficulty finding information about upcoming events or festivals that align with her interests
Limited options for online engagement or interaction with the city's social media channels

City of Beavercreek, Ohio Geographic and Demographic Insights

Geographic Insights: The target market is heavily concentrated in the United States (99.0%), with a negligible international presence.

Top Countries

United States
99%
Canada
0.5%
United Kingdom
0.2%
Germany
0.1%
Australia
0.1%

Demographic Insights: The target audience is evenly distributed between genders, with a higher concentration in the 25-54 age range, reflecting families and working professionals.

Age Distribution

Gender Distribution

City of Beavercreek, Ohio Socio-economic Profile

Household and Income Insights: The majority of target users fall within the middle-income bracket, often living in households of 2-4 people.

Educational and Employment Insights: The majority of users are employed full-time or are business owners, reflecting a well-educated population.

Households Size

Income Distribution

Education Level

Employment Status

City of Beavercreek, Ohio Behavioral Insights

Interest-Based Insights: Residents show interest in local news, community events, family-oriented activities, education, and convenient access to city services and information.

Technology and Social Media Usage: Users primarily access information through Facebook and Instagram, with a preference for desktop and mobile devices.

Interests

Local NewsCommunity EventsParks and RecreationLocal SchoolsReal EstateHome ImprovementDining and Entertainment

Device Breakdown

Social Media Usage

City of Beavercreek, Ohio Top Competitors

Competitor	Estimated market share	Top domains
City of Dayton	35%	Municipal Government, City Services, Community Development
City of Kettering	30%	Municipal Government, Parks and Recreation, Resident Services
Greene County, Ohio	20%	County Government, Public Health, Economic Development

www.fvreb.bc.ca

www.c4at.com

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