Age: 35

Gender: Male

Occupation: CEO, Fintech Startup Founder & Entrepreneur running a startup focused on mobile payments solution. Responsibilities include: setting company strategy, securing investment, and overseeing product development; Managing overall operations and strategic direction of the company; Leading fundraising efforts to secure capital for growth and expansion. Also responsible for ensuring projects are delivered on time and within budget while maintaining high-quality standards; He is a full time employee with 10-15 employees reporting into him; He is an ambitious person trying to grow his startup company to be a leader in the financial technology sector, to be acquired in the next 3-5 years; Making $150,000-$200,000 a year. He is a decision maker for software development, staff augmentation and technology solutions for his startup company; He is a fast paced person and relies heavily on quick communications via slack, email, zoom and mobile phone calls with his team to get the job done efficiently and accurately; He is in his mid 30s and is married with a toddler; and is highly educated and is focused on his career with minimal distractions to the home and family; He has a masters degree in computer science from a top tier university and is focused on technology trends, innovation, and continuous improvement to stay ahead of the competition; His primary goals are to achieve product market fit, secure funding, and scale the company rapidly by ensuring he has the best technology stack, and software development team in place; He needs a reliable and skilled software development team, that has the ability to provide software development services, IT staff augmentation, DevOps, UI/UX design so he can achieve his business goals; He wants to focus on his core business activities, and wants a vendor that can quickly augment and scale when required; and is looking for a technology partner to help the company grow and scale in order to be acquired; He can be reached via email and cell phone via a cold call and will be receptive to learning more if the value prop is on point; He is most active on LinkedIn and Twitter and prefers to learn via short and concise content to not waste his time; When marketing and sales teams target this persona they should include metrics, ROI, case studies, and ensure the messaging is direct and to the point, to attract his attention; He is a technology enthusiast, loves keeping up with trends, and wants to be at the cutting edge of everything that he does, but must ensure that the value and proposition is worth the cost; he will attend startup conferences and tech conferences to learn more, and see if he can meet anyone that can support his business goals and objectives; and can be found working late nights at his office or working from home, while spending most of his free time with his family and or exercising; He typically has an active lifestyle, enjoys staying active, and playing an active role in his child's early years development and is not easily distracted with irrelevant details; In summary he is a ambitious technology enthusiast that wants to build a company in the fintech industry, and needs the best technology stack and technology partner to achieve his business goals of getting product market fit and scaling to be a leader in the fintech sector for possible acquisition within the next 3-5 years

Education: Master's Degree, Computer Science

Age: 42

Gender: Female

Occupation: IT Director, Healthcare Enterprise responsible for overseeing the technology infrastructure, IT strategy, and digital transformation initiatives within the organization; She manages a large team of IT professionals and is responsible for ensuring compliance with healthcare regulations and security standards; She is tasked with modernizing legacy systems and adopting new technologies to improve patient care and operational efficiency; She is also responsible for managing and overseeing the IT budget, ensuring that the organization's technology investments align with its strategic goals; She is also tasked with identifying opportunities to improve patient care through the innovative use of technology solutions. She is also responsible for ensuring compliance with healthcare regulations, privacy and data security standards. The challenges that she faces includes: managing a large team of IT professionals, staying updated with the latest healthcare regulations and security standards, and ensuring that the organization's technology investments align with its strategic goals; She is a full time employee that has 20-30 IT professionals reporting into her; She is very reliable, organized, and focused on compliance as she has a duty to protect patient information and is not risk tolerant; She is in her early 40's, divorced with no kids. She has a bachelors degree in Healthcare Management and has spent the last 10-15 years implementing and managing complex IT infrastructure and solutions for the health care sector; She makes $180,000 - $250,000 per year. She is very busy and has a long to do list on a day to day basis. She is not easily accessible by cold calling. She is accessible via email or LinkedIn and will be receptive if the value prop is on point; She has a high sense of accountability and duty of care to adhere to governance, compliance, laws and regulations and does not want to be in breach of regulations and policy; Her key goals are to manage risk, and ensure compliance and minimize liability by using secure and reliable solutions; The marketing and sales teams should highlight case studies, and testimonials from IT directors from other leading health care companies, and be extremely thorough and transparent with the value prop; She is focused on ensuring compliance to reduce risk for the company, so if the value proposition can address that point then she will consider a conversation. She is active on LinkedIn and YouTube so that she is up to date on the latest compliance, risk and governance information pertaining to the health care sector

Education: Bachelor's Degree, Healthcare Management

Age: 32

Gender: Female

Occupation: Agile Project Manager & Consultant managing consulting projects for small to medium sized businesses (SMBs) within the retail sector. Responsibilities include client management, project scoping, resource planning, quality management, training and mentoring. The tasks includes: managing multiple projects simultaneously with different clients, and leading project teams to deliver high-quality software solutions; She is also responsible for identifying opportunities to improve project delivery processes and implementing best practices. She is a full time employee that has 5-10 project managers reporting into her; She works with small to medium sized business (SMBs) to implement and integrate software solutions. Her challenges include: managing multiple projects, teams, and clients simultaneously, staying updated with the latest agile methodologies and industry trends, and ensuring that projects are delivered on time and within budget; She is in her early 30's, single and enjoys traveling and working remotely. She has a bachelors degree in Business Administration and has spent the last 5-10 years managing projects, and agile development. She makes $80,000-$120,000 per year; She is a highly organized individual and likes to follow procedures; She is mostly active on LinkedIn and Instagram and enjoys visual content, and success stories; She has an eye for detail and ensures quality assurance; Her key goals are: delivering projects within scope, timelines, and budgets while also ensuring the clients are satisfied with the results; She is primarily driven by delivering high quality results and would be interested if the marketing and sales teams provided content that illustrates the quality and standards are guaranteed; She would be interested in case studies, testimonials, guarantees, and quality assurance process of projects similar to hers; She does not like to deviate from proven methodologies, and would not be receptive to a new way of thinking if it does not have social proof; The marketing and sales teams would need to be patient, build rapport and highlight case studies so she can see how the business could help her deliver a high quality project outcome, and also get referrals from other happy customers

Education: Bachelor's Degree, Business Administration