Find stats on top websites
Applause is a crowdtesting company that helps businesses test their digital products with real users in real-world conditions. They have the world's largest testing community, with over 1.7 million digital experts. Applause offers a variety of testing solutions, including functional testing, usability testing, accessibility testing, and security testing.
Company : Applause
Industry : Software TestingQuality AssuranceCrowdtesting
Applause Key Value propositions
Applause Latest news
Applause Testing and Digital Quality Solutions
Applause helps brands like you capture and keep more customers, by focusing on digital interactions – your front door today and most important touchpoint – as ...
Customer Service - Best Practices for Test Cycles - Customer Support
It's important to give your Applause management team adequate lead time before kicking off a new build so they can search for and prepare the testing team.
What's New in WCAG 2.2 and Its Impact
Jun 9, 2023 ... I cover the main changes briefly in this blog. WCAG versions at a glance. WCAG have been around for over 20 years, first focusing on blindness ...
Remarks by the First Lady at the Democratic National Convention ...
Jul 25, 2016 ... (Applause.) With every word we utter, with every action we take, we know our kids are watching us. We as parents are their most important role ...
Applause SWOT Analysis
Strengths
Large and diverse testing communityComprehensive suite of testing solutionsStrong global presence
Weaknesses
Reliance on freelance testers (quality control)Pricing may be high for smaller businessesCompetition from crowdsourcing platforms
Opportunities
Expand into emerging marketsDevelop AI-powered testing solutionsOffer specialized testing services
Threats
Increasing automation in software testingData security and privacy concernsEconomic downturn impacting IT budgets
Top Marketing Strategies for Applause
Applause User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Applause Geographic and Demographic Insights
Geographic Insights: Applause sees its largest user base in North America, followed by Asia, and then Europe.
Top Countries
United States
45.2%
India
20.3%
United Kingdom
8.7%
Germany
7.1%
Canada
5.6%
Demographic Insights: Applause's target audience is primarily males aged between 25-44. This aligns with demographics in tech and decision-making roles.
Age Distribution
Gender Distribution
Applause Socio-economic Profile
Household and Income Insights: The majority of target users are in households of 2-4 people and fall within the middle-income bracket.
Educational and Employment Insights: The Applause user base is highly educated with majority holding a university degree and working full-time, indicating professionals.
Households Size
Income Distribution
Education Level
Employment Status
Applause Behavioral Insights
Interest-Based Insights: Target users show strong interests in technology, business, and innovation. They are likely interested in software development, digital marketing, and finance.
Technology and Social Media Usage: Users prefer desktop devices, reflecting their professional use case. They are highly active on LinkedIn, YouTube, and Twitter.
Interests
Device Breakdown
Social Media Usage
Applause Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Testbirds | 25.8% | Crowdtesting, Software Testing, Quality Assurance |
| UserTesting | 32.5% | User Experience Testing, Market Research, Customer Insights |
| TryMyUI | 18.2% | Website Testing, Usability Testing, Conversion Optimization |
