Adaptiv : Market and Competitor Analysis

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thrivingsprings.ai

adjacent.com

Adaptiv.me is an AI-powered career intelligence platform that offers personalized career guidance, micro-learning courses, and mentorship to help individuals achieve their professional goals. The platform leverages Large Language Models (LLMs) and a knowledge graph to provide customized career recipes and learning journeys. Adaptiv operates on a freemium model, offering basic features for free and premium subscriptions for personalized guidance and access to industry experts.

Company : Adaptiv

Industry : EdTechCareer DevelopmentAI-powered Mentoring

Major Markets

India

United States

Nigeria

Key Competitors

Coursera

Udemy

Khan Academy

Adaptiv Key Value propositions

Personalized Career Guidance

AI-Powered Learning

Micro-learning Courses

Industry Mentorship

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Adaptiv SWOT Analysis

Strengths

AI-powered personalized learning paths.Focus on in-demand fields like tech and sustainability.Freemium model with access to basic and premium features.

Weaknesses

Reliance on AI-generated guidance may not appeal to all learners.Potential lack of brand awareness compared to established EdTech platforms.The effectiveness of mentorship relies on the quality and availability of mentors.

Opportunities

Expand course offerings to cover a wider range of in-demand skills.Partnerships with universities and companies for career placement opportunities.Develop mobile app for increased accessibility and micro-learning on-the-go.

Threats

Competition from established online learning platforms with larger user bases.Rapid advancements in AI require continuous updates and improvements to stay competitive.Economic downturns can impact individual and corporate spending on education and development.

Top Marketing Strategies for Adaptiv

Personalized User Onboarding

Create a personalized onboarding experience for new users based on their career goals and interests. This could involve asking questions about their desired industry, skills, and career aspirations to tailor the platform's recommendations and learning paths accordingly.

Interactive ROI Calculator

Develop an interactive ROI calculator that allows potential users to estimate the potential return on investment for using Adaptiv's services. By inputting their current salary and career goals, users can see how upskilling through the platform could impact their earning potential.

In-depth Buyer's Guide Creation

Create a comprehensive buyer's guide that addresses the challenges faced by Adaptiv's target audience, such as navigating career choices, identifying in-demand skills, and finding relevant learning resources. The guide should position Adaptiv as a solution to these pain points, highlighting the platform's features and benefits.

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Adaptiv User Persona

Name:

Emily Jones

Age :

24

Gender :

Female

Occupation :

Recent Graduate

Industry :

Sustainability

Education :

Bachelor's Degree, Environmental Science

Preferred platforms

GOALS

Land a fulfilling entry-level job in the sustainability sector that aligns with her values and allows her to make a tangible impact
Acquire practical skills in data analysis and renewable energy to enhance her job prospects and stand out in a competitive job market
Build a strong professional network by connecting with experienced individuals in the sustainability field, seeking mentorship and guidance.

Frustrations

Facing difficulty in translating her academic knowledge into real-world skills relevant to the sustainability job market
Feeling overwhelmed by the sheer number of online courses and resources, struggling to identify the most credible and valuable ones
Lacking confidence in networking and reaching out to professionals for advice due to limited work experience.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Digital Marketing

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Transition into a more strategic marketing role, such as a Digital Marketing Manager, by acquiring advanced digital marketing skills
Master emerging trends in AI-powered marketing and data analytics to stay ahead of the curve and increase his value to employers
Expand his professional network by connecting with industry leaders and mentors who can provide valuable insights and guidance.

Frustrations

Feeling stuck in his current role and lacking the necessary digital marketing skills to confidently apply for senior positions
Finding it time-consuming to keep up with the rapidly evolving digital landscape and identify reliable sources of information
Struggling to break into exclusive marketing circles and connect with influential figures who can provide career advancement opportunities.

Name:

Aisha Kumar

Age :

31

Gender :

Female

Occupation :

Software Developer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Upskill in artificial intelligence and machine learning to remain competitive in the rapidly evolving tech industry and pursue leadership roles
Transition from traditional software development into a more specialized and in-demand field like AI ethics or data science
Secure a high-paying position at a reputable tech company known for its innovation and employee growth opportunities.

Frustrations

Feeling overwhelmed by the vastness of AI and the constant need to learn new technologies to stay relevant
Lacking mentorship and guidance from experienced AI professionals who can provide practical advice and career insights
Facing challenges in showcasing her AI skills and projects to potential employers, making it difficult to stand out in a crowded job market.

Adaptiv Geographic and Demographic Insights

Geographic Insights: Adaptiv's user base is globally distributed, with a strong presence in India and the US, indicating a focus on emerging and developed economies with high demand for digital skills.

Top Countries

India
35%
United States
25%
Nigeria
10%
United Kingdom
8%
Canada
7%

Demographic Insights: Adaptiv's target audience consists mainly of young professionals aged 18-34, with a slight preference among males. This aligns with the focus on early career development and tech-related fields.

Age Distribution

Gender Distribution

Adaptiv Socio-economic Profile

Household and Income Insights: Adaptiv's target audience predominantly falls within households of 2-4 members with medium income levels, reflecting young professionals or those starting families.

Educational and Employment Insights: Most of Adaptiv's target users are currently employed full-time or part-time and possess a university or college degree, indicating a desire for career advancement.

Households Size

Income Distribution

Education Level

Employment Status

Adaptiv Behavioral Insights

Interest-Based Insights: Adaptiv's target audience shows interest in technology, sustainability, and digital marketing, reflecting the growing demand for these skills in the job market.

Technology and Social Media Usage: Adaptiv's users are highly active on LinkedIn, YouTube, and Instagram, and prefer a mix of desktop and mobile devices, reflecting a digitally-savvy user base.

Interests

TechnologySustainabilityDigital MarketingCareer DevelopmentAITravelPersonal Finance

Device Breakdown

Social Media Usage

Adaptiv Top Competitors

Competitor	Estimated market share	Top domains
Coursera	40.5%	Online Learning, Higher Education, Professional Development
Udemy	35.2%	Online Courses, Skill Development, Freelancing
Khan Academy	15.8%	K-12 Education, STEM Learning, Non-profit

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