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Major Markets
France
India
United StatesKey Competitors
Select a competitor
Coursera for Business
Canvas (Instructure)
Blackboard Learn
Top Marketing Channels
Coursera for Business
- Content Marketing
- Examples: Case studies, Whitepapers, Blog posts
- Campaigns: Skills for the Future, Workforce Transformation Series, Executive Insights
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Retargeting campaigns
- Campaigns: Upskill Your Workforce, Custom Learning Paths, Future-Proof Your Business
- Webinars & Online Events
- Examples: Live Demos, Expert Panels, Industry Roundtables
- Campaigns: AI in Business Summit, Leadership Development Series, Data Science for Enterprises
Top Sales Channels
- Direct Sales Team
- Enterprise Account Managers, Business Development Representatives, Solutions Consultants
- Strategic Partnerships Program, Volume Licensing Deals, Customized Solutions Offer
- Partnership Programs
- Channel Partners, Resellers, Consulting Firms
- Global Alliance Initiative, Education Partner Network, Tech Integration Program
- Online Request for Demo
- Website contact form, 'Request a Demo' CTA, Live Chat with Sales
- Personalized Demo Offer, Free Trial Promotion, Consultation with an Expert
Adaptiv.me SWOT Analysis
Strengths
Brand recognition
Extensive course catalog
Strong industry partnerships
Flexible learning options
Weaknesses
Reliance on third-party content
Less personalized for specific institutional needs
May not integrate deeply with existing LMS
High volume of general courses can be overwhelming
Opportunities
Growing demand for upskilling/reskilling
Expansion into new corporate sectors
AI integration into course delivery
Development of specialized industry certifications
Threats
Competition from other online learning platforms
Rapid changes in skill demands
Data security concerns
Maintaining content relevance and quality
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