Applause primarily targets businesses across various industries, including retail, media & entertainment, financial services, travel & hospitality, and healthcare. Within these organizations, their target audience includes engineering teams, product teams, and quality assurance (QA) teams. They also cater to organizations working with emerging technologies like Generative AI, IoT, AR/VR, Voice & AI, and Automotive Tech. Their solutions are designed for companies that need to ensure the quality and user experience of their digital products and services, regardless of the technology or platform involved. The company emphasizes helping brands deliver exceptional digital assets with confidence.