The target audience for Appfigures is quite broad within the mobile app ecosystem, encompassing individual app developers, small and medium-sized app development companies, mobile marketing agencies, and potentially larger enterprises with a significant mobile presence. Specifically, this includes: 1. App Developers (iOS & Android): Individuals or small teams focused on building and launching mobile applications who need to track their app's performance, downloads, revenue, and user engagement. 2. Mobile Game Studios: Developers of mobile games who require detailed analytics on their game's performance, monetization, and competitive landscape. 3. App Marketers & Growth Managers: Professionals responsible for user acquisition, ASO, and overall growth of mobile apps, who rely on data to optimize their strategies. 4. Product Managers (Mobile): Those overseeing the development and lifecycle of mobile apps, needing insights into market trends, user feedback, and competitive positioning. 5. Data Analysts & Business Intelligence Teams: Professionals in larger organizations who need to integrate app store data into their broader business intelligence efforts. The platform's features like competitor tracking, review analysis, and revenue insights are designed to cater to the analytical needs of these various roles.