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Appfigures Target Audience
The target audience consists of mobile app and game developers, mobile marketers, product managers, and analysts. These users range from individuals and small teams to large companies. They are all focused on improving their app's performance through analytics, ASO (App Store Optimization), and market intelligence. Appfigures caters to this audience by providing tools for tracking app metrics, optimizing app store listings, and monitoring competitors, appealing to anyone looking to enhance their app's success in the mobile market.
User Segments
Age: 32
Gender: Female
Occupation: Mobile Marketing Manager
Education: Master's Degree, Marketing
Age: 35
Gender: Male
Occupation: App Analyst
Education: Bachelor's Degree, Computer Science
Age: 40
Gender: Male
Occupation: Product Manager
Education: Master's Degree, Business Administration
Emily Carter
Goals
- Increase app downloads and user engagement through effective marketing strategies
- Improve app store ranking and visibility using data-driven ASO techniques
- Gain a competitive edge by understanding market trends and competitor strategies.
Pain Points
- Difficulty in attributing app installs to specific marketing campaigns
- Struggling to keep up with the latest ASO best practices
- Lack of a unified view of app performance across different app stores.
Appfigures Geographic Distribution
The primary market is the United States with 35%, followed by China at 20%. Other significant markets include the United Kingdom, Canada, and Germany.
Top Countries
United States
China
United Kingdom
Canada
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 1-4 people, indicating a mix of singles and families. A significant portion have medium to high income levels, allowing for investment in app development and marketing tools.
Employment Status
Income Distribution
Education Level
Appfigures Behavior Analysis
Behavior Profile
Device Breakdown
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