Find stats on top websites
Industry Landscape
The mobile app intelligence industry is experiencing robust growth, driven by the expanding app economy and increased demand for data-driven decisions. Platforms are consolidating fragmented data, offering advanced analytics, and integrating AI for predictive insights, becoming indispensable for app developers and marketers navigating a highly competitive landscape.
Total Assets Under Management (AUM)
Mobile App Market Size in United States
~318 Billion USD (2024)
(13.4% CAGR)
- App spending, advertising revenue, and in-app purchases contribute to growth.
- Growth driven by increased smartphone penetration and digital transformation.
- Emerging markets offer significant future expansion opportunities.
Total Addressable Market
10.5 Billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Predictive Analytics
Utilizing advanced AI and machine learning to forecast app performance, user behavior, and market trends with higher accuracy.
Cross-Platform Unified Data Views
Integrating data from various app stores, ad platforms, and user engagement tools into a single, cohesive view for holistic insights.
Blockchain for App Monetization & Transparency
Leveraging blockchain technology to enhance transparency in ad spend, secure in-app purchases, and offer new monetization models like tokenized rewards.
Impactful Policy Frameworks
Apple's App Tracking Transparency (ATT) Framework (2021)
Apple's ATT framework, introduced with iOS 14.5, requires apps to obtain user permission to track their activity across other companies' apps and websites for advertising or data brokers.
This policy significantly impacts data collection for advertising and attribution, potentially reducing the accuracy of ad spend tracking and user acquisition insights for Appfigures' clients.
Google Play's Data Safety Section (2022)
Google Play implemented a new Data Safety section in 2022, requiring app developers to provide transparent disclosures about their data collection, sharing, and security practices.
This regulation increases the need for developers to clearly understand and report their data practices, influencing how Appfigures might present data privacy information related to app performance.
California Privacy Rights Act (CPRA) (2023)
The CPRA, effective January 1, 2023, expanded the consumer privacy protections of the California Consumer Privacy Act (CCPA), giving consumers more control over their personal information and establishing the California Privacy Protection Agency.
While not directly an app store policy, CPRA impacts how app developers and intelligence platforms handle user data, potentially affecting data availability and processing methods for Appfigures' insights within the US market.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
