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Appfigures is a mobile app intelligence and analytics platform that provides data-driven insights to app developers and marketers. Their platform offers tools for app store optimization (ASO), app intelligence, and app analytics, enabling users to track app performance, analyze competitors, and make informed decisions to grow their app business.
Company : Appfigures
Industry : Mobile App AnalyticsApp Store OptimizationMobile Market Intelligence
Appfigures Key Value propositions
Appfigures Latest news
Twitch to Cut 500 Employees, About 35% of Staff | Hacker News
Hacker News new | past | comments | ask | show | jobs | submit ... Kind of surprised it took this long to start to wind it down. [1] https://appfigures.com ...
Migrating our largest mobile app to React Native | Hacker News
Jan 5, 2023 ... Hacker News new | past | comments | ask | show | jobs | submit ... important in their apps. Even just the "yet ... https://appfigures.com/resources/ ...
The Failed Promise of Web Components | Hacker News
Sep 30, 2020 ... Hacker News new | past | comments | ask | show | jobs | submit ... All major browsers get silent auto-updates ... (data: https://appfigures.com/top- ...
The amount of energy Microsoft is pouring into these front-end ...
Why not just go all in and back react native? looks like they use it extensively already https://appfigures.com/resources/insights/microsoft-goes-all...
Appfigures SWOT Analysis
Strengths
Comprehensive mobile app data analytics platform.Strong focus on App Store Optimization (ASO).Integrations with major app stores and marketing platforms.
Weaknesses
Pricing may be a barrier for small developers or startups.Brand awareness may be lower compared to industry giants.Dependence on app stores for data accuracy and accessibility.
Opportunities
Expand into emerging markets with high mobile growth.Develop AI-powered features for predictive analytics.Offer specialized solutions for different app categories or industries.
Threats
Intense competition from established players in the market.Changes in app store algorithms and policies.Growing user concerns about data privacy and security.
Top Marketing Strategies for Appfigures
Appfigures User Persona
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GOALS
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Appfigures Geographic and Demographic Insights
Geographic Insights: Appfigures' primary user base is in the US and China, representing 55% of the market. India follows with 15%, while Brazil and the UK hold 10% and 5% respectively.
United States
30%
China
25%
India
15%
Brazil
10%
United Kingdom
5%
Demographic Insights: Appfigures' target audience is primarily males aged 25-44, reflecting the demographics of professionals in tech and marketing.
Appfigures Socio-economic Profile
Household and Income Insights: Appfigures' users typically belong to households of 3-4 people with medium income levels, indicating professionals or families with disposable income for app subscriptions.
Educational and Employment Insights: Most of Appfigures' users are highly educated, with a majority employed full-time, indicating a user base of professionals seeking to advance their app-related careers.
Appfigures Behavioral Insights
Interest-Based Insights: Appfigures' target audience is interested in Technology, Mobile Apps, Marketing, Software Development, Data Analytics, Business Intelligence and Startups.
Technology and Social Media Usage: Users prefer desktop devices, reflecting their professional work. They are highly engaged on LinkedIn, Facebook and Twitter.
Appfigures Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Sensor Tower | 35% | App Store Optimization, Market Intelligence, App Analytics |
App Annie | 40% | App Store Optimization, Market Intelligence, App Analytics |
Airnow | 25% | Air Quality Data, Environmental Monitoring, Pollution Forecasting |