The target audience includes individuals and families looking to rent apartments and homes. This includes a wide demographic range, from students and young professionals to families and seniors. Apartment List also targets property managers and landlords looking to advertise their properties and manage their rental businesses efficiently using tools like A-List Smart Platform which helps in attracting, converting, and retaining renters. Geographically, the platform covers renters across all 50 states, with a focus on major metropolitan areas and popular cities.