Top Marketing Strategies for John Wiley & Sons (Wiley Online Library)

John Wiley & Sons (Wiley Online Library) User Persona

Name:

Dr. Emily Carter

Age :

42

Gender :

Female

Occupation :

Professor

Industry :

Higher Education

Education :

PhD, Chemical Engineering

Preferred platforms

GOALS

• Publish high-impact research papers in top-tier journals to advance her field and gain recognition
• Secure funding for her research lab by crafting compelling grant proposals and building relationships with funding agencies
• Mentor and guide graduate students in their research endeavors, helping them develop critical thinking and research skills

Frustrations

• Struggling to keep up with the overwhelming volume of research publications in her field
• Facing challenges in securing adequate funding for her research projects, leading to delays and limitations
• Dealing with administrative tasks and departmental politics that take time away from research and mentoring

Name:

David Chen

Age :

24

Gender :

Male

Occupation :

PhD Student

Industry :

Higher Education

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

• Complete his PhD dissertation by conducting original research and producing a high-quality thesis
• Publish his research findings in reputable academic conferences and journals to gain recognition in his field
• Secure a research-oriented position in academia or industry upon graduation

Frustrations

• Encountering difficulties in finding relevant and credible sources for his literature review, leading to wasted time and effort
• Feeling overwhelmed by the pressure to produce novel research findings and publish in top-tier venues
• Experiencing imposter syndrome and self-doubt regarding his research abilities and potential career prospects

Name:

Sarah Miller

Age :

31

Gender :

Female

Occupation :

Market Research Analyst

Industry :

Market Research

Education :

MBA, Marketing

Preferred platforms

GOALS

• Gather comprehensive market intelligence and industry trends to support strategic decision-making within her company
• Analyze competitor activities, market size, and growth opportunities to identify potential threats and opportunities
• Effectively communicate her research findings and insights to stakeholders through clear and concise reports and presentations

Frustrations

• Accessing paywalled research articles and industry reports that are essential for her analysis but expensive to acquire
• Sifting through vast amounts of data from various sources, making it challenging to identify relevant and reliable information
• Facing difficulty in succinctly summarizing complex research findings into actionable insights for non-technical audiences

John Wiley & Sons (Wiley Online Library) Geographic and Demographic Insights

Geographic Insights: North America dominates Wiley Online Library's user base with the US and UK being the top two markets. Asia also represents a significant user base with China and India holding prominent positions.

Demographic Insights: The platform caters primarily to users aged 25-34, with a slight male skew. The presence of older demographics suggests its relevance for seasoned academics.

John Wiley & Sons (Wiley Online Library) Socio-economic Profile

Household and Income Insights: The platform attracts a range of household sizes, with a majority in the 2-4 member bracket. The income distribution suggests a concentration in the middle-income range.

Educational and Employment Insights: Wiley Online Library's primary users are Students and those in Full-time work, reflecting its focus on academic research. The platform's user base is highly educated, with a majority possessing postgraduate degrees.

John Wiley & Sons (Wiley Online Library) Behavioral Insights

Interest-Based Insights: Users are passionate about knowledge, driven by interests in technology, science, education, and research, often seeking career advancements within these fields.

Technology and Social Media Usage: Users favor professional networks like LinkedIn, engage with educational content on YouTube, and utilize desktops for research, indicating a focus on in-depth learning.

John Wiley & Sons (Wiley Online Library) Top Competitors