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John Wiley & Sons (Wiley Online Library) Target Audience

The target audience for Wiley Online Library is likely students, researchers, academics, and institutions. These groups require access to scholarly articles, books, and other research materials. The website's content is tailored to meet their academic research and information needs.

User Segments

John Wiley & Sons (Wiley Online Library) Geographic Distribution

North America dominates Wiley Online Library's user base with the US and UK being the top two markets. Asia also represents a significant user base with China and India holding prominent positions.

Top Countries

United States flag

United States

35.2%
United Kingdom flag

United Kingdom

10.7%
China flag

China

8.9%
India flag

India

7.5%
Canada flag

Canada

6.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The platform attracts a range of household sizes, with a majority in the 2-4 member bracket. The income distribution suggests a concentration in the middle-income range.

Employment Status

Income Distribution

Education Level

John Wiley & Sons (Wiley Online Library) Behavior Analysis

Behavior Profile

Device Breakdown

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