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Wiley Online Library Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Undergraduate Research Assistant
Education: Bachelor's Degree (in progress)
Age: 22
Gender: Male
Occupation: Student Researcher
Education: Bachelor's Degree (in progress)
Age: 19
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree (in progress)
Maya Sharma
Goals
- To successfully complete my current research project for a course
- To gain valuable experience for future graduate school applications
- To effectively manage my time between coursework and research responsibilities.
Pain Points
- Difficulty accessing specific paywalled research papers
- Struggling to find relevant and up-to-date sources quickly
- Balancing academic deadlines with research demands.
Wiley Online Library Geographic Distribution
Wiley Online Library serves a global audience, with the highest concentration of users in the US and UK, followed by Germany, China, and India.
Top Countries
United States
United Kingdom
Germany
China
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 3-4 person households with medium to high income levels, indicative of professionals and academics.
Employment Status
Income Distribution
Education Level
Wiley Online Library Behavior Analysis
Behavior Profile
Device Breakdown
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