Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Zillow Rentals
Rent.com
Top Marketing Channels
Zillow Rentals
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Zillow's own search functionality
- Campaigns: Zillow Rent Leads, 'Find Your Perfect Rental' PPC, Localized Rental Search Campaigns
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Zillow Rental Spotlight, 'Zillow Advice' Video Series, Community Engagement Contests
- Content Marketing
- Examples: Zillow Blog, Rental Guides, Market Reports
- Campaigns: Rental Market Insights, 'How to Rent' Guide Series, Neighborhood Spotlight Articles
Top Sales Channels
- Online Listing Platform
- Zillow.com/rentals, Zillow mobile app, Trulia.com
- Premium Listing Packages for Landlords, 'Boost Your Rental' Ad Services, Featured Property Promotions
- Direct Sales (B2B)
- Sales representatives for property managers, enterprise solutions team, account management
- Zillow Property Manager Partnerships, 'Lease with Zillow' Program, Bulk Listing Discounts
- Real Estate Agent Network
- Referral program for agents, Zillow Premier Agent program, agent co-marketing
- Agent Rental Lead Generation, 'Agent Showcase' for Rental Properties, Partner Referral Incentives
Apartment List SWOT Analysis
Strengths
Strong brand recognition
extensive property database
integrated with sales tools for agents.
Weaknesses
Information overload for renters
occasional outdated listings
less focus on personalized matching compared to specialized platforms.
Opportunities
Expand into AI-driven matching
integrate more smart home features
diversify into rental property management services.
Threats
Intense competition from specialized rental platforms
economic downturns impacting rental market
data privacy concerns and evolving regulations.
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