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ao.com appears to be an e-commerce website, likely involved in selling electronics or appliances. The website emphasizes security, using Cloudflare for protection and requiring verification. This suggests a focus on building trust and safety for online transactions.
Company : ao.com
Industry : E-commerceElectronicsHome Appliances
ao.com Key Value propositions
ao.com Latest news
ao.com | Washing Machines, Fridge Freezers, TVs and Laptops
AO.com - the UK's most trusted electrical retailer. Incredible deals & price match on 1000s of electricals - Washing Machines, Fridge Freezers, TVs, ...
At Breaking Point: Understanding the Impact of Musculoskeletal ...
Dec 22, 2018 ... According to Dr Florent Anicet Lekina, trauma surgeon in Yaoundé and AO Alliance Coordinator for Francophone Africa, “injuries cause major ...
Home | A. O. Smith Corp.
Whether it's a gas, electric or tankless water heater, the inventive minds at A. O. Smith have you covered. Learn More. Hero-card-washing-hands. Water Treatment.
AO Alliance: Nonprofit Organization for Better Care of the Injured
The AO Alliance is dedicated to strengthening care of the injured in over 30 low- and middle-income countries in Sub-Saharan Africa and Asia.
ao.com SWOT Analysis
Strengths
Wide product range across electronics and appliances.Strong online presence and brand recognition.Competitive pricing and regular deals.
Weaknesses
Dependence on third-party logistics for delivery.Limited physical store presence.Vulnerability to online competition.
Opportunities
Expand into new product categories (e.g., furniture).Enhance customer experience with personalized recommendations.Develop strategic partnerships to reach wider audiences.
Threats
Intense competition from established e-commerce giants.Economic downturns impacting consumer spending.Changing consumer preferences and technological advancements.
Top Marketing Strategies for ao.com
Targeted Advertising and Retargeting
Utilize targeted ads on relevant platforms like Google Ads and social media to reach specific demographics interested in electronics or appliances. Retargeting campaigns can remind past visitors about abandoned carts or products they viewed, increasing conversion rates.
ao.com User Persona
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Preferred platforms
GOALS
Frustrations
ao.com Geographic and Demographic Insights
Geographic Insights: ao.com's primary market is the United Kingdom with a significant 90% user base, followed by Ireland with 5%. The company has a smaller presence in other European countries.
Top Countries
United Kingdom
90%
Ireland
5%
Germany
2%
France
1.5%
Netherlands
1.5%
Demographic Insights: ao.com's target audience consists of slightly more males (55%) than females (45%) and primarily falls within the 25-34 age group, followed by 35-44 and 18-24.
Age Distribution
Gender Distribution
ao.com Socio-economic Profile
Household and Income Insights: ao.com's target market comprises households of 2 and 3-4 people. They cater to a primarily middle-income demographic with a good mix of low and high-income earners.
Educational and Employment Insights: A majority of ao.com's target users are employed full-time and have attained a university or college-level education.
Households Size
Income Distribution
Education Level
Employment Status
ao.com Behavioral Insights
Interest-Based Insights: ao.com users are interested in Technology, Home Appliances, Online Shopping, Home Improvement, Interior Design, Consumer Electronics, and Product Reviews.
Technology and Social Media Usage: ao.com users prefer YouTube and Instagram, followed by Facebook. They exhibit mixed device usage with a slight preference for desktops.
Interests
Device Breakdown
Social Media Usage
ao.com Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| currys | 40% | Electronics, Home Appliances, Technology |
| argos | 30% | General Merchandise, Home Goods, Toys |
| amazon | 20% | E-commerce, Cloud Computing, Digital Streaming |
